Caraway Graduate Trainee Programme 2026 Open to Young Nigerian Graduates
The Caraway Graduate Trainee Programme 2026 is currently accepting applications. As a subsidiary of Olam Group, Caraway specialises in manufacturing and marketing branded packaged foods across Africa. Read more about Opportunities This 12-month initiative targets recent graduates who have finished their National Youth Service Corps (NYSC) and are eager to launch their professional careers. […]
Why Vendors Should Take Advantage of Connect Nigeria’s Quote Request This Festive Season
The festive season is the busiest and most profitable time of the year for many businesses. From catering to decorations, printing to logistics, demand skyrockets as individuals and companies prepare for celebrations, corporate events, and end-of-year activities. But here’s the challenge: while customers are searching frantically for reliable vendors, many vendors struggle to be found […]
7 Proven Psychological Techniques to Close More Deals
Selling is not only about price, discounts, or the number of features your product has. It is about people. Every sale happens between two humans, one who needs something and another who provides it. And like every human interaction, emotions, trust, and psychology play a big role. Read more about Business You may have […]
Building Trust: The Key to Long-Term Sales Success in Nigeria
In Nigeria, doing business is more than just selling a product or closing a deal. If you want to enjoy long-term sales success, you must learn how to build trust. Whether you are selling electronics in Computer Village, running an online fashion store, or managing a corporate service, the truth is simple: people buy from […]
Online Marketplaces: Leveraging Jumia, Konga, and Other Platforms for Sales
Running a business in Nigeria is not a breeze. Whether you’re selling clothes, gadgets, or skincare products, one of the biggest struggles is finding customers. But in today’s digital age, your shop doesn’t have to be on a busy street in Lagos or Abuja before people can find you. With online marketplaces like Jumia, […]
Growing Sales Through Partnerships in Nigeria
In today’s Nigerian business environment, it’s not always easy to grow sales. The market is competitive, and many small businesses are trying to survive. But there’s a secret weapon that smart entrepreneurs are using to grow faster: partnerships in Nigeria. Read more about Business A good partnership can help you reach more people, reduce […]
How to Increase Sales in Your Grocery Store
There’s a lot of advice online about scaling tech startups and other trendy businesses. You may also find a fair bit about how mid-sized companies can become corporate giants. But who’s looking out for the so-called small-time venture? Nigerian grocery store owners aren’t getting tips about how to increase their sales, for example. Read […]
Turn SaaS Demo Videos into Signed Purchase Orders via Social Selling
Demo videos are a key part of the sales process for SaaS companies, but many businesses treat them like static presentations instead of using them as conversation starters. With the right social selling strategy, your demo videos can do more than showcase features; they can drive actual deals. Social platforms like LinkedIn, Twitter, and […]
Nigerian Real Estate Companies Are Leveraging Social Media for Sales
Nigerian real estate companies are no longer relying solely on roadside banners, print flyers, or radio jingles to attract buyers. Social media has become a key tool for marketing properties, building brand trust, and closing deals faster. Platforms like Instagram, Facebook, YouTube, LinkedIn, and even WhatsApp now serve as virtual showrooms and lead generation […]
Here are Answers to What Makes People Buy – From Paul Foh
Selling can be an uphill task, especially when you’re trying to do it in a new space or with limited background information. At Connect Nigeria, we recognise the challenges that SMEs face here. On Friday, June 20, we hosted a webinar to address the most pressing sales question: What Makes People Buy? Nigerian entrepreneurs […]
The Sterling Bank Salesforce Growth Champions Program 2025
The Sterling Bank Salesforce Growth Champions Program 2025 is currently accepting applications from young Nigerian graduates. As Sterling Bank works to strengthen its sales team nationwide, the organisation seeks exceptional, client-oriented professionals who are eager to advance their careers. This opportunity is ideal for individuals with a passion for business development, customer acquisition, market […]
The Psychology of Selling: Discover What Makes People Buy – Webinar with Paul Foh
Understanding the Psychology of Selling: why customers make purchasing decisions is more than a competitive advantage—it’s a necessity. That’s why Connect Nigeria is excited to host an impactful and transformative webinar titled “The Psychology of Selling: What Really Makes People Buy?” Read more about Business Expect great sales insights from none other than Paul Foh, […]
You Can’t Sell What No One Knows: 4 Reasons Your Sales Are Crawling
If there is one thing small businesses struggle with, it’s visibility and sales. Imagine creating a product or service you believe to be a hot cake, yet all you get are cold leads. Your product is loved by some users, but nobody else seems to notice it. It is at this point that self-doubt […]
Marketing and Sales: What are the differences?
Marketing and sales are two words often used interchangeably in the business world, yet with their distinct meanings. Marketing and sales are two different business roles upon which the success of any business is built. Though different, these two concepts have a point of convergence, which is to drive business expansion and increase revenue. […]
The Role of Social Media in Influencing Buying Decisions
Buying decisions are no longer made in store aisles or after direct calls with sales reps. Today, they are shaped by what people see, hear, and interact with online, especially on social media. Platforms like Instagram, TikTok, X (formerly Twitter), YouTube, and Facebook have become key touchpoints for discovering products, comparing options, and forming […]
How Smart Businesses are Using AI to Drive Sales and Customer Engagement
A growing number of businesses across sectors are using AI to drive sales and customer engagement. They are succeeding at this because the technology can be effectively deployed across several aspects of commercial and industrial operations. An important part of this is AI being utilized to plan marketing campaigns, deliver personalized experiences, smooth sales […]