Balancing Risk and Reward in Business Expansion in Nigeria
Expanding a business into new markets, especially in a dynamic environment like Nigeria, involves a delicate balance between risk and reward. As Africa’s most populous nation and a key player in the continent’s economy, Nigeria offers immense opportunities, but it also presents unique challenges. In this blog post, we’ll explore strategies for businesses to […]
6 Signs You Have An Entrepreneurial Spirit
While growing up, I usually take cognisance of my traits so as to understand myself. Sometimes, I could ask friends to tell me what they thought of me. Their positions were the same – I was energetic, driven, always wanting to lead, and even bossy. These notions affected the way I viewed myself. […]
Brands We Love: Wapic Insurance
Nigeria’s insurance sector has grown by leaps and bounds in the last decade. This growth is being driven by members of the country’s expanding urban working class, who are becoming more aware of the need to hedge against financially demanding situations that may arise in their future lives. But it’s also been sparked by insurance […]
What’s the Difference Between a Small Business and a Startup?
The startup fever has engulfed urban Nigeria. But while it has ignited a lot of positive entrepreneurial passion and creativity, it has also brought some unintended consequences with it. One of the less talked about downsides to the whole startup craze is that many people don’t really know what a startup is in the first […]
Dr Aliyu Ilias, Other Experts Launch CEM Bundle 1.0
Over the years customer experience management service has become a secret to profit-making in businesses as well as a tool for business sustainability. However, following several complaints by consumers and further research through mystery shopping of organisations/companies and providers of goods and services, customer experience management experts, conveyed by Dr Aliyu Ilias, came together to […]
When is the Best Time to Start a Business?
Starting a business – just like other events in a person’s life – must be well planned and timed, and a number of factors must be taken into consideration before launching out the new venture. Before I delve into those factors and my opinion of what time is right to start your business, I would […]