How to Market Your Product to Nigerians: 7 Useful Tips
Every country has its own unique culture (or set of cultures). For businesses, this means that while general rules for customer engagement and acquisition may apply, they will be most effective if they are adapted to the unique realities of the specific audience being targeted. For example, if you’re selling in Nigeria, you’ll need […]
The Psychology of Social Proof
Can you recall every moment you’ve bought an item from your favourite online shopping platform and how you look for products with reviews before making a purchase decision? That is social proof. Read more about Business The truth is that most customers read reviews before deciding whether or not to make a purchase. They […]
5 Reasons Why Your Business Is Not Profitable
Your business exists to turn in profit, and do so consistently. If it’s making less than it spends, it’s in danger of failing at some point. As an entrepreneur, you should be totally invested in making your venture profitable. That’s a goal that a lot of your strategizing and execution should be aimed at […]
7 Things You Should Do When People Don’t Buy Your Product
So, you’ve launched your product, and while you hoped for a flood of sales, the reality is a bit different. You’re not alone; many businesses face this challenge. But don’t worry! There are effective strategies you can implement when people don’t buy your product. Here are seven actionable steps to consider. Read more about […]
4 Steps to Identify Your Ideal Customer
Unless you sell staple food items, your product probably doesn’t appeal to everyone. There’s a specific target demographic for smartphones, men’s wear, deodorant, cars, and real estate—just to mention a few examples. As a business, you’d want to know your ideal customer, so you can reach them the right way and engage them more […]
How to Develop a Product or Service That Solves a Problem
Creating a product or service that solves a problem is the key to a successful business. When you offer a solution to a problem, people are more likely to buy from you. Here’s a simple guide to help you develop a product or service that meets a real need. Read more about Business Identify […]
Marketing Plan: What It Is and How to Create One
Marketing is more than just advertising your product or service; it’s about creating a strategy that helps you reach your target audience, engage them, and convert them into loyal customers. As an entrepreneur, having a structured marketing approach is crucial if you must succeed in the market. A well-crafted marketing plan can provide direction, […]
How To Become a Product Manager
Product management is an interesting career path that sits at the intersection of business, technology, and user experience. A product manager plays a crucial role in shaping the vision, strategy, and development of products that meet the customer’s needs and drive business growth. Read more about How To If you’re passionate about innovation, problem-solving, […]
7 Things Customers Want from Your Product
Your business exists to satisfy the needs of its customers. If you’re selling them products that meet their needs, you’ll have a reasonable chance of succeeding with your enterprise. But if you aren’t giving them what they want, they’ll get it elsewhere, and your business will lose their patronage. Read more about Business What […]
Mastering the Art of Upselling and Cross-Selling
Have you ever walked into a store thinking you’d just pick up one thing, but then you walked out with a bunch of stuff you didn’t even plan on buying? It happens to all of us! And you know what? It’s often because the salesperson at the store is good at something called upselling […]
How To Develop a Minimum Viable Product (MVP)
So, you’ve got this big idea, right? But, you’re not sure if it’s gonna fly. Well, that’s where a Minimum Viable Product (MVP) comes in handy. It’s like building a tiny version of your big idea to see if people like it. A minimum viable product, often abbreviated as MVP, refers to a product […]
Top 10 Skills You Need to Be a Great Product Manager
Hey there, future product manager! Are you ready to launch into the world of product management? Well, you’ve come to the right place. Being a product manager is like being the captain of a ship – you need to steer your product in the right direction and keep it sailing smoothly. But to do […]
How To Take Product Photos with Your Phone for Social Media Sales
High-quality product photos are essential for grabbing attention and driving sales on social media. But expensive cameras and studio setups aren’t necessary. With your smartphone and a few clever tricks, you can capture stunning product images that convert browsers into buyers. In this article, I’ll share a comprehensive guide to taking captivating product photos for […]
Leveraging Social Media to Launch Your Product
Social media has become a powerful tool for businesses to connect with their target audience and create buzz around new products. Leveraging social media platforms effectively can significantly impact the success of your product launch. In this article, I’ll share a few ways you can leverage social media for launching your product. Ready? Let’s […]
These Signs Show that You Underprice Your Product
Pricing your product is a delicate balance. Set it too high, and you risk alienating potential customers. Set it too low, and you could be leaving money on the table while undervaluing your offering. Determining the optimal price point requires careful consideration of various factors, including production costs, market demand, competition, and perceived value. […]
5 Smart Ways to Upsell Your Product in 2024
If you’re looking to get better results and growth for your business in 2024, you should consider stepping up your efforts at upselling. This strategy has enabled numerous businesses to boost their revenues and achieve higher profits. It’s something you may consider implementing consistently if you’re determined to improve your sales this year. Read […]