Archives Tag: Marketing

BUSINESS

The Use Of Personal Networks For Marketing

April 19, 2022

One of the top marketing tactics, which is mostly ignored by most marketers, is the fact that as a business owner, one of your potential resources is your own personal network. This is because, regardless of the amount of information you get from various sources, your personal networks provide powerful ways for you to gain … Continue reading The Use Of Personal Networks For Marketing

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BUSINESS

The Role Of Customer Engagement In Marketing

April 19, 2022

Various media platforms are littered with various definitions of customer engagement from various brands, but one thing they all share is this: customer engagement is about the interactions between you and your customers. Read more about Marketing Customer engagement is a marketing strategy that focuses on increasing the engagement your customers have with your brand, … Continue reading The Role Of Customer Engagement In Marketing

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BUSINESS

How Marketing Objectives Can Keep Your Business On Track

April 19, 2022

Marketing objectives are measurable goals that outline what the end results of your marketing strategy should be. Their sole purpose is to define the aim of the marketing team, provide understandable flowchart for team members to follow, providing the right information to higher management for better development, review and support. Before working on any great … Continue reading How Marketing Objectives Can Keep Your Business On Track

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BUSINESS

Steps To Creating A Marketing Budget

April 19, 2022

  Marketing is the effort made at promoting and sell products or services. In every business, creating a budget plan is important but creating a marketing budget plan is more important.  Read more about Business A budget is a statement of income and expenditures of an individual, family, business, or nation over a period of … Continue reading Steps To Creating A Marketing Budget

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BUSINESS FinTech

Top 3 FinTech Marketing Strategies You Should Try in 2022 (Part 3)

April 19, 2022

  Marketing is the bedrock of business sales. A good marketing strategy will yield bumper sales. Marketing a FinTech solution is all too different from other business ventures. It requires unique marketing strategies. In our previous articles, we looked at six FinTech strategies that you should apply in 2022 if you want to stay ahead … Continue reading Top 3 FinTech Marketing Strategies You Should Try in 2022 (Part 3)

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Social Media

Use TikTok For Marketing With The Following Ways

April 19, 2022

Over the last five years, the platform known as TikTok has evolved to be a powerful marketing tool for individuals and brands. At first, the platform had a 15 seconds-video limit, but now it has pioneered the short-form video content creation with its 3 minutes video, thereby making other platforms like Instagram and YouTube come up … Continue reading Use TikTok For Marketing With The Following Ways

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BUSINESS Business Ideas

How To Increase Your Market Reach

April 19, 2022

  A major problem that many businesses face in this age and time is; increasing their market reach. No business wants to have a stagnant number of customers for a long time. This would mean a lack of growth and the inability to pay salaries as time goes by. The value of money also tends … Continue reading How To Increase Your Market Reach

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apps BUSINESS

Top 3 Marketing Apps To Try In 2022

April 19, 2022

  Excelling in 2022 is almost impossible without the use of social media. Apps are like extensions created to fit into mobile devices to enable ease of use and speed up the process of whatever it is the owner of this device wants to do. Phones are just like little computers or minicomputers, and they … Continue reading Top 3 Marketing Apps To Try In 2022

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BUSINESS

Understanding The Need For Digital Marketing

April 19, 2022

  If you followed our journey this past week, you’d realize that businesses always put their customers first, because the customer keeps the company. This is why many companies in the past would spend thousands of dollars in maintaining customer relationships, because they would want the product to remain ever fresh in the minds of … Continue reading Understanding The Need For Digital Marketing

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BUSINESS Social Media

Social Media Marketing Tips: How To Promote Your eCommerce Business On Social Media

April 19, 2022

Social media first emerged as a tool to connect to each other. These days, it has grown into a tool for businesses to promote their brands on social media and boost visibility.  Read more about Social Media Marketing Tips It is now virtually impossible to run an eCommerce business without having a social media presence. … Continue reading Social Media Marketing Tips: How To Promote Your eCommerce Business On Social Media

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FinTech

Top 3 Fintech Marketing Strategies You Should Try in 2022 (Part 2)

April 19, 2022

  Marketing strategies for FinTech is a different journey altogether, compared to other business ventures. Its journey is peculiar. In a previous article, we discuss three striking marketing strategies FinTechs ought to try in 2022 if they want to stay head above water. In this article, I continue to articulate another three critical marketing pathways … Continue reading Top 3 Fintech Marketing Strategies You Should Try in 2022 (Part 2)

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FinTech

Top 3 FinTech Marketing Strategies You Should Try in 2022 (Part 1)

April 19, 2022

  FinTech marketing is the number of marketing strategies particularly designed for financial technology (‘FinTech’) companies. These companies are using new technologies to enhance and eventually, automate the delivery and use of financial services to consumers. Read more about Fintech Whereas building a great product is the first step towards revolutionizing this industry, implementing the … Continue reading Top 3 FinTech Marketing Strategies You Should Try in 2022 (Part 1)

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Social Media

How To Define Social Media Marketing Goals 

April 19, 2022

It is quite common for social media marketers to face challenges when trying to define social media goals. In fact, research shows that nearly half of marketers consider aligning their social media campaigns with company goals to be their biggest challenge. Read more about Social media This doesn’t have to be the case. Although the … Continue reading How To Define Social Media Marketing Goals 

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Fashion

Fashion Business 001

April 19, 2022

That you can sew very well or you are an extremely talented and creative fashion designer doesn’t automatically make you business smart. Fashion business is to be taught and learnt, just as you learnt how to cut and sew a basic bodice or draft a pattern for a suit. If you want to have a … Continue reading Fashion Business 001

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BUSINESS

The Relationship Between Marketing And Advertising

April 19, 2022

These two terms are most times used interchangeably, however, there are actually many differences, as well as similarities between marketing and advertising. In basic terms, marketing is the process of identifying customer needs and adopting the best strategy to meet those needs, while on the other hand, advertising is the exercise of promoting a company … Continue reading The Relationship Between Marketing And Advertising

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