Marketing Strategies Tailored for the Nigerian Consumer
The Nigerian consumer landscape is as diverse as the country itself, offering unique opportunities and challenges for businesses aiming to capture the attention and loyalty of the local market. In this article, we explore effective marketing strategies tailored specifically for the Nigerian consumer, shedding light on key considerations and approaches that resonate with the […]
Adopt These 7 Digital Marketing Strategies
A strong online presence is no longer a luxury but a necessity for businesses seeking to thrive, particularly in a dynamic market like Nigeria. Digital marketing has emerged as a powerful tool, enabling businesses to connect with a wider audience, enhance brand awareness, and ultimately drive growth. In this guide, you’ll get to read […]
7 Cheapest Ways to Market Your Business in 2023
If you own a small business and you’re trying to get the word out about it, you have numerous marketing strategies to choose from. However, your options may be constrained by the funds at your disposal. It’s likely that you can’t afford a big marketing budget. So what do you do? Read more about […]
Startups Can Engage in Data-Driven Marketing Strategies for Growth
Data-driven marketing has become increasingly popular in recent years, especially among startups looking to gain a competitive edge. By leveraging data and analytics, startups can better understand their target audience and create personalized marketing campaigns that resonate with them. In this article, we will explore some of the ways startups can engage in data-driven […]
Sell Your Products Effectively. Here’s How
As a business owner, you want your products to sell fast. But with so many alternatives available in the market, it can be challenging to stand out from the crowd and attract customers. Besides, selling isn’t always straightforward. It’s an art form; as such, the best approach to it will often depend on the […]
B2C Marketing Strategies
B2C marketing is the short form of business-to-customer marketing. It has been identified as the most common type of marketing, against B2B (business-to-business) marketing. Simply put, B2C marketing is the framework for running marketing campaigns to attract and retain customers for a business. It is a marketing process that involves businesses going out of their […]
Marketing Strategies To Gain Visibility
The choice to upscale your business is in your hands. There are secret ingredients that make a people gain visibility and become the most sought after. It isn’t usually smooth sailing or a jolly ride, but with commitment and desire to grow your business in 2022, you will be able to make a difference. […]
Smart Marketing Secrets That Fuel Rapid Business Growth
Starting and running a business and watching it grow is not a dream world magic. It is not as easy as it looks on paper. A lot goes into building a business and also expanding it. You have to discover a gap in business, have a creative idea on how to fit into the gap […]
Easy-To-Implement Twitter Marketing Strategies For Any Brand
Twitter was built to serve as a microblog; where people share their opinions on any topic, and a daily e-recording book for posting personal and inspiring stuff. But over the years, Twitter, like every other social media platform, has evolved into a powerful and influential marketing tool for businesses. Read more about Social Media […]
Top 4 Digital Marketing Strategies For SMEs in Nigeria In 2022
Digital marketing is a buzzword in today’s business world. It is considered an integral part of doing business in today’s world. Digital marketing simply means all types of marketing done through digital platforms. Read more about Business To stand out in a saturated market, businesses, whether great or small, need to employ the technology […]
4 Most Powerful Marketing Strategies To Learn From Fortune 500 Companies
The best companies and businesses thrive on emulating greatness from others, especially from businesses and companies with amazing success stories. It was Isaac Newton who said, “I became great by standing on the shoulders of giants.” This is true, especially in the business world. As a business owner, if you want to thrive in […]
5 Marketing Strategies To Increase Book Sales
Selling a book is utterly challenging, especially for new and old authors. Most times people record poor sales and it can be depressing and frustrating, leading to many writers and authors having seen a writing career as an unprofitable venture. Read more about Business On the other hand, some authors are bestsellers because they […]
Social Media Marketing Tips: 6 Tools Every Social Media Marketer Should Adopt In 2019
When it comes to creating content for social media, you need to be at the top of your game to ensure that you stand out and drive traffic to your social media page. Thankfully, there are several tools for content curation, analytics, design, and scheduling which you can use to boost your efficiency on social […]
5 Marketing Lessons You Can Learn From Nigeria’s Politics
Marketers and business developers need to keep learning how to make more sales, create more profitable business opportunities and make more customers. Common places to learn from are books, seminars and social networks. But how about Nigeria’s politics? Politicians have to be some of the smartest marketers around. They know exactly how to rally followers to […]