How To Overcome Limited Market Penetration
Limited market penetration is a common challenge faced by many business owners in Nigeria. Despite the vast potential of the Nigerian market, reaching and connecting with customers can be challenging due to various factors such as competition, distribution challenges, and cultural nuances. Here are actionable strategies for overcoming limited market penetration and expanding your […]
Market Competition Risks: A Strategic Guide for Firms in Nigeria
In the bustling landscape of Nigeria’s business sphere, where cultural richness meets economic intricacy, market competition is the crucible where companies shape their futures. The dynamics of this competition are marked by both opportunities and risks. This article serves as a compass for firms in Nigeria, offering a strategic guide to not only weather […]
A Guide to Identifying and Exploiting Growth Opportunities in Nigeria
Nigeria, with its vibrant economy, diverse population, and dynamic business landscape, presents a multitude of growth opportunities for those willing to navigate its complexities. In this article, we’ll explore strategies for identifying and seizing growth opportunities in Nigeria, providing insights for businesses looking to thrive in one of Africa’s most promising markets. Read more […]
5 Ways New FinTech Can Succeed with the Direct-to-Consumer (DTC) Model in Nigeria
The financial technology (FinTech) landscape in Nigeria is thriving, with innovative startups revolutionizing the way financial services are delivered and consumed. One of the most promising business models for these startups is the Direct-to-Consumer (DTC) approach. This article explores five essential strategies that new FinTechs can employ to succeed with the DTC model in […]
Unlocking the Power of Proactive Marketing
In today’s fast-paced and ever-evolving business landscape, staying ahead of the curve is crucial for success. This holds particularly true in the realm of marketing, where the competition is fierce, and consumer expectations are constantly changing. To thrive in this dynamic environment, businesses need to proactively adapt their marketing strategies and stay ahead of […]
How to Tell if There Is a Market for Your Product
You have an idea for a product, and you think it’ll be an absolute hit. You’re already dreaming of orders coming in, the said item flying off your shelves, and profit piling up. How about taking a couple of steps back from imagining, and actually weighing your chances at succeeding with this thing—objectively? Read […]
Developing An Effective Customer Segmentation Strategy
Developing an effective customer segmentation strategy is critical for tech startups in Nigeria to understand their customers better and tailor their products and services to meet their needs. Customer segmentation allows startups to identify and group customers based on shared characteristics such as demographics, psychographics, behaviour, and needs. This information helps startups to create […]
Finding Your Niche in the Market
Finding your niche in the market is a crucial step towards building a successful business. Your niche refers to the specific area of the market that your business targets. This could be a specific product, service, or group of customers. By identifying your niche, you can differentiate yourself from competitors and attract loyal customers. […]
How to Accelerate Your Business Growth and Dominate Your Market
In today’s digital age, online success is a crucial factor for business growth and development. With the internet providing access to a global audience, businesses that harness the power of digital technology have the potential to dominate their market niche and achieve exponential growth. In Nigeria, where the digital landscape is rapidly expanding, businesses […]
6 Steps to Market Your Product or Service Through Webinars
A webinar—short for web seminar – is an online session hosted by an individual or organization, and attended by several persons. Webinar facilitators use the event to share and expound upon specialized information, train participants, conduct product demos, and showcase their expertise. Read more about Business As a business owner, you can organize webinars […]
Business Growth Tips: 5 Ways to Measure Growth
How can you tell that your business is growing? This is a question that many entrepreneurs ask themselves. Without a clear definition of growth that they can work with, they’ll be in the dark about the progress (or lack of it) that their business is making. Read more about Business It turns out that […]
Key Factors to Launching Your Product/Service and Advertising Campaigns
Bringing a new product or service to market and launching advertising campaigns can be an exciting and challenging experience, but it’s important to be prepared and avoid costly mistakes. To increase the chances of success, there are several key factors to consider before launching your product or service and advertising campaigns. Read more about […]
5 Things to Consider Before Entering a New Market
Entering a new market can be daunting. It comes with its storms, and only the strong at heart can paddle through. One of the most common growth strategies is to expand to new markets. Nonetheless, expanding the right way is necessary and not making the wrong decisions. You must critically analyze new markets before making […]
Business Growth Tips: How To Increase Your Business’s Market Penetration
Companies are always on the lookout for opportunities to increase their share of the markets in which they are active. They want to expand their presence in such markets so that more people become their customers and use their products. This aim is called market penetration. Read more about Business There are several ways that […]
How To Do Market Research
We hear “market research” every day. But do we even know what it is, how much more, carrying it out? Market research, according to Hubspot, is “the process of gathering information about your target market and customers”. It refers to the process of understanding the market’s needs and measuring their purchase behaviour. Read more about […]
3 Ways To Compete (And Win) In A Crowded Market
No niche is not saturated. Although, one face value, you might think that your niche is blue water (scanty market), which is opposed to red water (overcrowded market). It is important to note that before venturing into the marketplace, it is an open space where there is free entry and free exit. There are […]