Archives Tag: Market research
The Role of Market Research in Business Success
April 19, 2022
Market research is like getting a map before you start a journey. It helps you understand where you’re going and what to expect along the way. For any business, big or small, market research is crucial for making smart decisions and ensuring success. In this article, we’ll explore why market research is so important … Continue reading The Role of Market Research in Business Success
Buyer Persona: What It Is and How to Create One
April 19, 2022
One of the important knowledge areas you need as a business person in today’s market is the knowledge and understanding of your customers. These are key to driving successful marketing and sales strategies that can help you stay ahead in the competitive business environment. Read more about Business This is what a buyer persona … Continue reading Buyer Persona: What It Is and How to Create One
How to Start a Successful Online Business from Scratch
April 19, 2022
Starting an online business from scratch can be exciting and rewarding. It gives you the chance to be your boss, work from anywhere, and reach customers. Here’s a step-by-step guide to help you start a successful online business. Read more about Business Find Your Niche First, you need to find a niche. A niche … Continue reading How to Start a Successful Online Business from Scratch
How to Start a Successful Business with Limited Capital
April 19, 2022
Starting a business can be exciting, but it often requires money. However, having limited capital doesn’t mean you can’t succeed. With careful planning, creativity, and hard work, you can start and grow a successful business even with a small budget. Here’s how to do it: Read more about Business Find Your Business Idea First, … Continue reading How to Start a Successful Business with Limited Capital
How To Use Social Media Polls for Market Research
April 19, 2022
Social media polls have become a pivotal tool for market research, offering businesses a direct line to their audience’s preferences, opinions, and behaviours. According to a recent study, 72% of businesses utilize social media for data collection, highlighting its importance in understanding consumer trends. Read more about Social Media Polls provide real-time insights and … Continue reading How To Use Social Media Polls for Market Research
7 Market Research Strategies Every Business Should Employ
April 19, 2022
Understanding your target audience, competitors, and industry trends is essential for making informed decisions and staying ahead of the curve. However, with the abundance of data and information available, it can be overwhelming to know where to start. That’s why we’ve compiled seven effective market research strategies to help your business thrive. Read more … Continue reading 7 Market Research Strategies Every Business Should Employ
Ways to Craft an Ideal Buyer Persona
April 19, 2022
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. It serves as a comprehensive guide that helps businesses tailor their products, services, and marketing strategies to meet the specific needs and preferences of their target audience. Read more about Business Importance … Continue reading Ways to Craft an Ideal Buyer Persona
How To Influence Customers Through Temptation Marketing
April 19, 2022
 In the world of marketing, enticing customers to take a desired action is a fundamental challenge. Whether it’s making a purchase, signing up for a newsletter, or sharing your content, influencing customer behaviour requires finesse. Temptation marketing, a strategy rooted in psychology, is a powerful tool that can help you achieve these goals. By … Continue reading How To Influence Customers Through Temptation Marketing
Outshining and Overtaking Competitors in Your Niche
April 19, 2022
In a highly competitive business landscape, outshining and dispossessing your competitors in the same niche can be a challenging yet rewarding endeavour. As a business owner or entrepreneur, gaining a competitive edge is crucial for long-term success and growth. This article outlines strategies to help you not only stand out but also overtake your competitors … Continue reading Outshining and Overtaking Competitors in Your Niche
Locus Where Nigerian Startups Can Get the Right Information
April 19, 2022
 Nigeria is a fast-growing market with a thriving startup ecosystem. However, getting accurate information about the market can be a daunting task for startups. Market research is essential for startups looking to launch and grow their businesses. It helps entrepreneurs understand their customers, competition, and industry trends. In this article, we will explore likely … Continue reading Locus Where Nigerian Startups Can Get the Right Information
How To Do Market Research
April 19, 2022
We hear “market research” every day. But do we even know what it is, how much more, carrying it out? Market research, according to Hubspot, is “the process of gathering information about your target market and customers”. It refers to the process of understanding the market’s needs and measuring their purchase behaviour. Read more about … Continue reading How To Do Market Research
