How to Validate Your Business Idea Before You Quit Your Job
Starting a business can be exciting, but before you take the leap and quit your job, it’s essential to make sure your idea is solid. Learning how to validate your business idea can save you time, money, and stress. It’s all about ensuring that your idea has a good chance of succeeding in the […]
How to Start a Market Research Business in Nigeria
It’s always a good idea to learn what you can about a market before trying to sell to it. This way, you’ll know who you’ll be selling to, and come up with ways to appeal to them specifically. Many businesses realize this, so they’re utilizing a lot more consumer data than they previously did. […]
Using Social Media for Market Research
Social media has become more than just a place to connect with friends or scroll through funny videos. It’s now one of the most powerful tools businesses can use to learn about their customers and what they want. If you’re wondering how to use social media for market research, let’s break it down into […]
The Role of Market Research in Business Success
Market research is like getting a map before you start a journey. It helps you understand where you’re going and what to expect along the way. For any business, big or small, market research is crucial for making smart decisions and ensuring success. In this article, we’ll explore why market research is so important […]
Buyer Persona: What It Is and How to Create One
One of the important knowledge areas you need as a business person in today’s market is the knowledge and understanding of your customers. These are key to driving successful marketing and sales strategies that can help you stay ahead in the competitive business environment. Read more about Business This is what a buyer persona […]
How to Start a Successful Online Business from Scratch
Starting an online business from scratch can be exciting and rewarding. It gives you the chance to be your boss, work from anywhere, and reach customers. Here’s a step-by-step guide to help you start a successful online business. Read more about Business Find Your Niche First, you need to find a niche. A niche […]
How to Start a Successful Business with Limited Capital
Starting a business can be exciting, but it often requires money. However, having limited capital doesn’t mean you can’t succeed. With careful planning, creativity, and hard work, you can start and grow a successful business even with a small budget. Here’s how to do it: Read more about Business Find Your Business Idea First, […]
How To Use Social Media Polls for Market Research
Social media polls have become a pivotal tool for market research, offering businesses a direct line to their audience’s preferences, opinions, and behaviours. According to a recent study, 72% of businesses utilize social media for data collection, highlighting its importance in understanding consumer trends. Read more about Social Media Polls provide real-time insights and […]
7 Market Research Strategies Every Business Should Employ
Understanding your target audience, competitors, and industry trends is essential for making informed decisions and staying ahead of the curve. However, with the abundance of data and information available, it can be overwhelming to know where to start. That’s why we’ve compiled seven effective market research strategies to help your business thrive. Read more […]
Ways to Craft an Ideal Buyer Persona
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. It serves as a comprehensive guide that helps businesses tailor their products, services, and marketing strategies to meet the specific needs and preferences of their target audience. Read more about Business Importance […]
How To Influence Customers Through Temptation Marketing
In the world of marketing, enticing customers to take a desired action is a fundamental challenge. Whether it’s making a purchase, signing up for a newsletter, or sharing your content, influencing customer behaviour requires finesse. Temptation marketing, a strategy rooted in psychology, is a powerful tool that can help you achieve these goals. By […]
Outshining and Overtaking Competitors in Your Niche
In a highly competitive business landscape, outshining and dispossessing your competitors in the same niche can be a challenging yet rewarding endeavour. As a business owner or entrepreneur, gaining a competitive edge is crucial for long-term success and growth. This article outlines strategies to help you not only stand out but also overtake your competitors […]
Locus Where Nigerian Startups Can Get the Right Information
Nigeria is a fast-growing market with a thriving startup ecosystem. However, getting accurate information about the market can be a daunting task for startups. Market research is essential for startups looking to launch and grow their businesses. It helps entrepreneurs understand their customers, competition, and industry trends. In this article, we will explore likely […]
How To Do Market Research
We hear “market research” every day. But do we even know what it is, how much more, carrying it out? Market research, according to Hubspot, is “the process of gathering information about your target market and customers”. It refers to the process of understanding the market’s needs and measuring their purchase behaviour. Read more about […]