Archives Tag: Market
Should You Own or Rent a Home? Things to Consider
April 19, 2022
If you had to decide, would you choose to own or rent a home? Many Nigerians think it’s a no-brainer: you own your home if you can afford it, but rent if you don’t have that option. But things aren’t that clear-cut. Read more about Real Estate Here’s the truth: there are several good … Continue reading Should You Own or Rent a Home? Things to Consider
5 Ways to Find Market Gaps Your Business Can Exploit
April 19, 2022
Businesses that excel at what they do often attribute their success to finding market gaps and working to close them with solutions. It’s basically about identifying a need and moving to meet it with products or services. However, spotting such gaps in the first place can be quite a challenge. It’s not always clear … Continue reading 5 Ways to Find Market Gaps Your Business Can Exploit
What is a White Label? Benefits and How It Works
April 19, 2022
Imagine you’ve started a small tech company and are eager to offer tech products and solutions to businesses and individuals using your brand. You’re passionate about technology but lack the resources to develop every software and product you need from scratch. What if I told you there’s a way to offer high-quality products under … Continue reading What is a White Label? Benefits and How It Works
The Importance of Business Planning for Nigerian Entrepreneurs
April 19, 2022
Are you thinking about starting a business in Nigeria? That’s exciting! But before you dive in, there’s one key step you shouldn’t skip: business planning. It might sound like a lot of paperwork, but trust me, a good plan is like a roadmap that guides you to success. Let’s break down why business planning … Continue reading The Importance of Business Planning for Nigerian Entrepreneurs
How to Turn Your Passion into a Business in Nigeria
April 19, 2022
You have something you’re passionate about. Maybe it’s cooking, fashion, photography, writing, or fitness. You do it for fun, and people tell you, “You’re so good at this!” But have you ever thought about turning that passion into a business? There are so many opportunities to make it happen! In this article, I’ll show … Continue reading How to Turn Your Passion into a Business in Nigeria
How To Market to Gen Z in Nigeria
April 19, 2022
Gen Z refers to those born between the late-1990s and early 2010s. Marketing to Gen Z requires a unique approach different from what could be used for the Millennials and the older generations. This is because Gen Z being all digital natives is tech-savvy and socially conscious. They are said to have distinct preferences … Continue reading How To Market to Gen Z in Nigeria
What is Business Strategy? With Examples
April 19, 2022
When it comes to running a successful business, having a solid business strategy in place is very important. But what exactly is a business strategy? Simply put, a business strategy is a plan of action on how a business will achieve its specific goals and objectives within a given timeframe. It outlines how a … Continue reading What is Business Strategy? With Examples
Pricing Your Products or Services: What You Should Know
April 19, 2022
Pricing your products or services is a key part of running a business. The right price can help you make money and grow your company. The wrong price might drive customers away or cause you to lose money. Here’s a step-by-step guide to help you set the right prices. Read more about Business Understand … Continue reading Pricing Your Products or Services: What You Should Know
Apply For the African Union Enterprise African Network Fellowship
April 19, 2022
The African Union MSME Forum has launched its inaugural cohort fellowship program (Enterprise African Network Fellowship) to empower small businesses with access to funding opportunities, market opportunities, and mentorship. Read more about Opportunities The fellowship has three main objectives: To enhance the capacity of MSMEs through training programs. To create a platform for policymakers … Continue reading Apply For the African Union Enterprise African Network Fellowship
By ugo-chinedu
Market Entry Strategies for New Entrepreneurs in Nigeria
April 19, 2022
Market entry as a new entrepreneur or business comes with challenges and opportunities. Entering the Nigerian market is even more interesting as Nigeria’s market is very dynamic. With its vibrant economy, diverse population, and growing consumer base, Nigeria is a fertile ground for new business ventures. Read more about Business However, effectively entering into … Continue reading Market Entry Strategies for New Entrepreneurs in Nigeria
How to Make Money from Online Courses
April 19, 2022
There could be many smart ways to earn an income missing out on. One of them might be teaching knowledge or skills that you’re an expert in over the internet, and getting paid for it. Have you ever thought about how to make money from online courses? It’s a business idea with plenty of … Continue reading How to Make Money from Online Courses
7 Market Research Strategies Every Business Should Employ
April 19, 2022
Understanding your target audience, competitors, and industry trends is essential for making informed decisions and staying ahead of the curve. However, with the abundance of data and information available, it can be overwhelming to know where to start. That’s why we’ve compiled seven effective market research strategies to help your business thrive. Read more … Continue reading 7 Market Research Strategies Every Business Should Employ
How to Identify and Exploit Market Gaps
April 19, 2022
Not every gap has a market. It’s a simple yet profound truth that underscores the complexity of entrepreneurial ventures. While it’s tempting to chase after every perceived gap in the market, savvy entrepreneurs know that identifying a true opportunity requires more than just spotting a void—it necessitates understanding the underlying dynamics of consumer behaviour, … Continue reading How to Identify and Exploit Market Gaps
The 7 Consumer Behaviours Shaping the Nigerian Market
April 19, 2022
In the bustling marketplace of Nigeria, home to over 200 million people, understanding consumer behaviour is the key to business success. With a diverse population spanning various income levels, cultural backgrounds, and preferences, Nigerian consumers exhibit distinct behaviours that drive their purchasing decisions. Here, we delve into seven essential consumer behaviours that every business … Continue reading The 7 Consumer Behaviours Shaping the Nigerian Market
How To Overcome Limited Market Penetration
April 19, 2022
Limited market penetration is a common challenge faced by many business owners in Nigeria. Despite the vast potential of the Nigerian market, reaching and connecting with customers can be challenging due to various factors such as competition, distribution challenges, and cultural nuances. Here are actionable strategies for overcoming limited market penetration and expanding your … Continue reading How To Overcome Limited Market Penetration
