Get Your Business on Explore Without Paying for Ads
The Explore page on Instagram is one of the most powerful places for visibility. It helps your business reach new audiences who are interested in content similar to yours. Many Nigerian SMEs think you need ads to appear there, but that is not true. The Instagram algorithm pushes content that performs well, feels relevant, […]
8 Instagram Features That Will Change Your Content Game
Instagram is packed with features, but many Nigerian creators, businesses, and marketers only scratch the surface. Beyond posting pictures and Reels, Instagram has hidden tools that can improve your content strategy, boost engagement, and enhance your brand’s visual storytelling. Whether you’re a small business owner or a content creator, knowing these underused features can […]
How to Grow Your Business on Instagram in 2025
Instagram has a large contingent of users from Nigeria. One source indicates that well over 12 million Nigerians are on the platform. They utilise it for various reasons—keeping up with the lives of friends, getting updates about celebrities, and tracking product vendors. If you’re a Nigerian entrepreneur, you’ve probably thought about how to grow […]
How to Use Instagram to Build Your Brand’s Visual Identity
First impressions matter, and on Instagram, your brand’s visual identity is everything. Instagram is a highly visual platform, making it the perfect place to establish and build your brand’s visual identity. With over a billion active users, it offers brands the opportunity to connect with potential customers through compelling visuals that tell a story. […]
Have Hashtags Become Obsolete?
Hashtags were once the cornerstone of social media discovery. They allowed brands, influencers, and users to categorize content, participate in trends, and make their posts easily discoverable by a wider audience. Platforms like Twitter, Instagram, and TikTok flourished with hashtag-driven engagement, and marketers used them to connect with audiences in highly targeted ways. Read […]
The Power of Instagram Stories in Promoting Nigerian Fashion Brands
Instagram Stories have become a powerful tool for businesses looking to engage their audience dynamically and interactively. This feature offers Nigerian fashion brands an ideal platform to showcase products, share behind-the-scenes content, and connect directly with consumers. Read more about Social Media With over a billion active users worldwide, Instagram is one of the […]
The Secret of Using Instagram Reels to Build Your Brand
Instagram Reels has changed how brands interact with their audience, offering a platform for creativity, engagement, and growth. With its short-form video format and algorithm-driven visibility, Reels allows brands to connect with followers in dynamic and authentic ways. For businesses looking to strengthen their online presence, Instagram Reels is a game-changer. Read more about […]
How to Grow Your Instagram Business Account with Zero Followers
Starting an Instagram business account from scratch can feel a bit intimidating. You open up the app, stare at your empty profile, and wonder how to turn that zero into a thriving community of engaged followers. The good news? Every big account you admire once starts exactly where you are. With the right approach, […]
How to Start a Clothing Business on Instagram: A Simple Guide
Instagram is a favourite social media platform for people who love well-taken pictures and engaging videos. But while it’s popular for the millions of images and clips uploaded to it every day, its numerous active users also make it a great place to sell things. If you’re an aspiring fashion entrepreneur looking to begin […]
The Impact of Social Media on Gospel Music
Social media platforms like Instagram, Facebook, TikTok, and YouTube have become vital channels for spreading the gospel, especially within the Nigerian gospel music community. The impact of social media on gospel music cannot be overstated. It has empowered gospel artists to reach broader and more diverse audiences. Also, through social media, artists can create […]
Nigerian Fitness Influencers on Instagram to Motivate Your Fitness Journey
Staying motivated on your fitness journey can be challenging, but following the right influencers can provide the inspiration you need. Instagram is filled with fitness gurus who share workouts, nutrition tips, and motivational content to keep you on track. In Nigeria, a growing number of fitness influencers are making their mark by helping people […]
Boosting Engagement with AR Filters on Instagram
AR filters have become a popular tool for increasing engagement on Instagram, offering users a fun and interactive way to connect with brands. These filters allow businesses to create personalized experiences, encouraging followers to interact with content in real-time. This article explores how you can effectively use AR filters on Instagram to boost engagement […]
How To Create Compelling Carousel Posts on Instagram
Instagram has emerged as a powerhouse for visual storytelling. One of the most engaging formats on this platform is the carousel post, allowing users to swipe through multiple images or videos in a single post. Crafting compelling carousel posts can significantly enhance your engagement and reach on Instagram. Here are some effective tips for […]
The Role of Social Media in Corporate Social Responsibility
Social media has transformed the way companies interact with their stakeholders. With platforms like Twitter, Facebook, and Instagram, businesses can communicate their Corporate Social Responsibility (CSR) initiatives more effectively and engage directly with their audience. Companies can now showcase their efforts in sustainability, community involvement, and ethical practices in real time, fostering transparency and […]
Mastering Micro-Influencer Partnerships on Instagram
A micro-influencer is an individual with a follower count ranging from 1,000 to 100,000 on social media platforms like Instagram. Unlike celebrities or macro-influencers, micro-influencers tend to have a more engaged and loyal audience, making them a valuable asset for brands aiming to connect authentically with potential customers. Recent studies show that micro-influencers generate […]
Popular Nigerian Travel Accounts to Follow on Instagram
Social media has made it easier to discover new travel destinations and get inspiration for your next adventure. On Instagram, there are travel accounts dedicated to showcasing the beauty of Nigeria and promoting local travel. Here are some of the top Nigerian travel accounts you should follow: Read more about Travel Irinajo_ng This travel […]