Influencer Marketing in Nigeria
The Nigerian digital landscape is evolving rapidly, driven by a surge in internet penetration and mobile technology adoption. In this dynamic environment, influencer marketing has emerged as a potent tool for brands to reach their target audiences in authentic and engaging ways. As traditional marketing channels become less effective amid growing digital competition, partnerships between […]
The Role of Influencer Marketing in Social Media Strategies
Influencer marketing has emerged as an effective social media strategy. It leverages the reach and trust of individuals who command significant followings online. Brands increasingly recognize the value of these influencers who can shape consumer opinions and drive engagement in ways traditional advertising struggles to achieve. Read more about Social Media The effectiveness of […]
What Is AI-Driven Influencer Marketing?
Artificial Intelligence (AI) is making significant strides in various industries, and influencer marketing is one area experiencing notable transformation. AI-driven influencer marketing uses advanced algorithms and machine learning to enhance the effectiveness of marketing campaigns. This approach leverages data analysis, predictive analytics, and automation to streamline the process of identifying the right influencers, creating […]
How To Build an Influencer Marketing Campaign from Scratch
Influencer marketing has become a powerful tool for brands looking to connect with their audience more authentically and engagingly. According to a study by Influencer Marketing Hub, the influencer marketing industry is set to grow to approximately $21.1 billion in 2023. This growth underscores the effectiveness of influencers in reaching and engaging target audiences. […]
How To Expand Your Brand Reach Through Influencer Partnerships
Partnering with influencers has become a game-changer for brands seeking to expand their reach and connect with a broader audience. This strategy not only leverages the influence of individuals with substantial online followings but also adds a personal touch to your brand promotion. Here’s a simple guide on how influencer partnerships can significantly amplify […]
Social Media Influencer Of The Week: Hadiza Lawal
Hadiza Oluwaseun Lawal is an amazing content creator, fashion goddess and good photographer. Her inspiration as a content creator who projects the best type of food and fashion designs started in 2015, during her last years in college. She started off with a unique brand name called “Wovenblends” in 2015, during her last year in […]
Video Of The Week: 4 Money Mistakes I Made As A Young Content Creator
For our Video of The Week, Lifestyle blogger and YouTuber, IAMYEYCHI reveals some of the money mistakes she made over the years in the hopes that it would help young content creators to avoid making those same mistakes. These mistakes acted as invisible obstacles that slowed down her content creation and social media influencing journey. Read […]
Social Media Influencer Of The Week: MC Lively
Micheal Sani Amenesi (also known as MC Lively) is a Nigerian comedian, entertainer, actor, Nigerian Solicitor and advocate lawyer. He became famous after one of his comedy skits titled “Agidi” went viral on the Nigerian Internet space. Its central theme was fuel scarcity in Nigeria. Read more about Social media Born into the family of seven […]
Social Media Influencer: Femi Factor
Olorunfemi Coker, popularly known as Femi Factor, is an Influencer Marketing Consultant and a Content Creator. In 2017, Information Nigeria mentioned him as one of the top 17 influencers in Nigeria, and in the following year, he appeared on a Top 10 influencer list curated by City People. His aptitude also made him be recognised […]
Social Media Influencer Of The Week: Pamilerin Adegoke
Pamilerin Adegoke is a Nigerian influencer, Public Relations Officer and top social media strategist famous for his savvy posts on his social media accounts. He is the founder of an NGO whose major campaign is to #GiveAGirlChildAPad. Read more about Social Media The NGO, which he founded in November 2019, distributes tons of sanitary pads […]
Social Media Influencer Of The Week: Kayode Abass
Kayode Abass is a LinkedIn Influencer, Social Media expert, Digital business developer, and Marketing Consultant. He also does content writing and is a seasoned marketing communications professional that has amassed over 8 years of experience. As a Digital marketer, he has impacted so much in the renaissance of Digital Marketing in West Africa. Read more about Social […]
Social Media Influencer Of The Week: Tomiwa Talabi
Tomiwa is a fashion, lifestyle, and digital marketing influencer on Twitter. Through his lively tweets about these topics, Tomiwa has succeeded in amassing over 90,000 followers. Read more about Social media influencers Tomiwa is part of a breed of young influencers who have emerged in recent times due to Twitter’s engaging structure. However, he […]
Social Media Influencer of the Week: Ronke Edoho
Ronke Edoho is a nutritionist, blogger and author. She’s known for creating and running 9jafoodie, one of Nigeria’s most popular food blogs. Her social media posts cover traditional Nigerian dishes and modern ways to prepare and present them. She’s also enthusiastic about weight loss and maintaining a healthy lifestyle. Read more about Social Media Influencer […]
Social Media Marketing Tips: 5 Steps To Becoming A Successful Influencer
In one of our past articles, we discussed some tips for brands that want to work with influencers. This week, we will be looking from the perspective of the influencer. Here are some ways in which you can become the influencer that brands want to work with and make an extra source of income Be Content […]
Ireti Doyle Reacts To Davido’s Involvement In Osun Politics
Davido‘s active involvement in the Osun State Election campaigns has caught the attention of a lot of Nigerians. One of such people is Nollywood actress, Ireti Doyle, who talked about it on her Instagram page. The Instagram post had a picture of the Assurance crooner dressed in the opposition party’s colours. The veteran actress said […]
Paul Adefarasin Expresses Appreciation over Award
Paul Adefarasin, General Overseer of The House of the Rock has broken his silence over his receipt of the Social Media Influencer 2017 Award, which he received at the Glazia Persons of The Year Awards Ceremony. The event, organized by recognizes individuals who have contributed to the growth and progress of their immediate areas of influence […]