Facebook Acquisition Of Instagram: Lessons To Learn
Facebook bought Instagram (founded by Kevin Systrom and Mike Krieger) for $1 billion in 2012, a shocking sum at that time for a company with 13 employees. Instagram today has over one billion users and contributes over $20 billion to Facebook’s annual revenue. Zuckerberg, in particular, wanted to buy Instagram to avoid competition as it […]
Guide To Running Facebook Ads For Small Businesses
The Facebook ad is one measure through which a business can grow to a large scale and be brought into the limelight as it drives in massive visibility within a short period of time. Read more about Business One unique feature that stands out for Facebook ads is reaching your target audience. Your audience […]
How To Run Your Facebook Ads Like A Pro
Facebook has an estimated number of 2.6 billion active users monthly and 1.7 billion active users daily, which makes Facebook the biggest social media platform on earth. And this also presents a great market opportunity for entrepreneurs and business owners. The digital crowd on Facebook creates business visibility which leads to lead generation and […]
Cyberbullying: A Menace And The Cure
Global interaction has Improved tremendously as a result of the force of globalization channelled by the internet. This has made the world a global village with the seamless and free exchange of information, ideas, skills, culture, and technology. Even with its undeniable advantages, it also raises several concerns and disadvantages. Read more about Tech […]
Top 10 Social Media Influencers Of The Year
A social media influencer, as most of us know, is someone who owns a profile on any social media platform, is actively engaged in a credible industry online, and has large followership. Read more about Social Media Influencers Influencers can persuade their large audience because of their genuineness, transparency, and easy reach. Over the […]
3 Ways Nigerian Brands Will Benefit From The Metaverse
Metaverse is the new buzzword. When we thought we had seen the best of the digital age, Mark Zuckerberg (MZ), co-founder of Facebook, did a video proclaiming the advent of the metaverse, and the possibilities and features it held. It was awesome seeing MZ navigate the virtual reality or alternate universe with its 3D […]
The Biggest Social Media Trends Of 2021
You can tell, social media began as a platform to just have fun. But now, it has grown beyond the cute photos and picture-perfect lifestyles to a big cycle of endless opportunities asides from just fun. Somehow, the ‘social’ has not been taken away as you can have as much fun as you want […]
Facebook Fellowship Program For Ph.D. Students: $42,000 Annual Stipend On Offer
The Facebook Fellowship Program is designed to support Ph.D. Students researching areas around Computer Science and Engineering at an accredited university anywhere in the world. Read more about Opportunities Doctoral students in any year of study can apply. The program specifically targets people from minority groups and individuals with diverse backgrounds and experiences. Candidates […]
Facebook Launches New Features To Boost eCommerce
Facebook is introducing new ways for online retailers to get their products discovered by more customers and increase sales. Read more about Tech From its original goal of being a peak social media space, Facebook is quickly evolving into a discovery tool to find new products for customers. Data suggests that 74% of Facebook […]
Social Media Marketing Tips: How To Increase Your Organic Reach On Facebook
Facebook organic reach is on the decline. In the past, it wasn’t unusual to post a Facebook post and get hundreds of clicks in no time. This is no longer the case. Read more about Social media marketing tips While the recommended step is to invest in paid advertising, there’s still hope for your […]
WhatsApp’s New Privacy Update Worries Regulators
The announcement by WhatsApp that users who do not agree to share their personal data with Facebook will have their accounts deleted by February 8 generated backlash earlier in the year. After this episode, Facebook decided to extend the deadline to May 15, 2021. And just because of the WhatsApp policy update, many users […]
How To Make Money On Facebook
Nigerians love Facebook. At least that’s what the data suggests. In 2020, about 27 million Nigerians used Facebook; that’s more than users of all the other social media sites in the country, combined. Read more about How-To Businesses realize that there are potential customers amongst the millions of people who use the platform. So […]
Social Media Marketing Tips: Increase Your Audience Engagement By Tapping Into Trending Topics
Social media thrives on trending topics. It’s what brings individuals on these platforms out of their immediate circle of friends and followers, and causes them to interact with much broader audiences. It could be an issue from everyday life that’s common to many people or some event from a specific sphere or industry. Sometimes […]
WhatsApp Privacy Update: Worth The Fuss?
WhatsApp recently announced a new batch of terms and conditions that have had everyone raising an eyebrow or two. I am underplaying reactions to the news because it has been closer to outrage than anything else. You would notice those terms and conditions upon trying to install a new update. If I am correct, […]
Facebook To Open Second Africa Office In Lagos
It has been four years since Mark Zuckerberg visited Lagos and four years on, Facebook has decided to situate its second African office in the bustling metropolis and incidentally Africa’s most populous one in Lagos. Read more about Tech The location of the said new office is not clear yet and the social media […]
Quiz: Which Social Media Platform Is Best For Your Brand?
What form of content do you love sharing the most? Mostly written Mostly images Mostly text Read more about Social Media What age range/bracket does your target audience fall under*? 18-29 30-49 50-64 65+ Your business caters to: Mostly men Mostly women Both men and women Which of the below qualities best describes you? […]