Archives Tag: Customer

Social Media

April 19, 2022

Like many businesses today, your social media page may have many visitors who have not yet converted to customers. Here are some simple hacks you can follow to boost your conversion rates Endeavour To Stand Out In Your Industry Perhaps you’re in a highly competitive industry with several businesses for customers to choose from. The … Continue reading Social Media Marketing Tips: 4 Effective Hacks To Improve Your Conversion Rates

By samuelokoruwa

BUSINESS

April 19, 2022

In today’s competitive business environment, we’re always on the lookout for new ways to attract and retain customers. We invite them in with eye-catching offerings and fight to keep them loyal with great experiences and smart product reinventions. But it’s never certain that your efforts will gather the crowds that you dream of, or please … Continue reading Business Growth Tip: Give Your Customers a Greater Say

By ikenna-nwachukwu

BUSINESS

April 19, 2022

The global competitive nature of modern business has triggered significant calls for creative approaches in marketing. Business fairs are platforms that allows businesses to exhibit and promote their brand, providing opportunities for companies small and medium enterprises to demonstrate their services and products. Such events create a business environment where businesses meet with industry partners … Continue reading BizFair 2019: How To Prepare For A Successful Business Fair

By guestpost

BUSINESS

April 19, 2022

The Connect Nigeria Business Fair is a grand opportunity for business owners, giving you the chance to showcase your products and services to thousands of customers and investors in one of the most suitable environments in Lagos, TBS (Tafawa Balewa Square). At a prestigious fair such as this, you will be competing against various other … Continue reading Connect Nigeria Business Fair: What Is Your Customer Looking For?

By samuelokoruwa

BUSINESS

April 19, 2022

There’s a lot going on when a customer opts to buy your product. On the surface, it looks like they’re just picking up something from your rack and handing you cash in return. But as every smart entrepreneur and skilled salesperson knows, this isn’t the full story. We’re getting at the fact that your clients … Continue reading Business Growth Tip: Sell More than Just Products

By ikenna-nwachukwu

Business Ideas

April 19, 2022

What does it mean to understand your customer’s language? We aren’t talking about getting a grip on your customer’s native tongue and communicating in it with them (although this could appeal to their emotional and cultural sensitivities). We’re referring to your ability to tell such things as their mood and personality, perhaps even demographic group … Continue reading Business Growth Tip: Understanding Your Customer’s Language

By ikenna-nwachukwu

BUSINESS

April 19, 2022

What do you think customers consider the most when they’re comparing different brands of a product they’d like to purchase? What would make them choose one over the other? The one with better-looking features? Or is it the one possessing better benefits? You’ll almost certainly go for benefits. After all, people won’t be spending their … Continue reading Business Growth Tip: Emphasize Product Benefits Over Features

By ikenna-nwachukwu

BUSINESS

April 19, 2022

Ezra Footwears was founded by Kene Okafor,who studied Mechanical Engineering at Landmark University, Kwara State. He talks to Connect Nigeria about raising capital and what is important in growing a business. CN: Why did you decide to start a business, and why footwear? I started a business mainly because I wanted to raise income to add value … Continue reading SME Spotlight: Ezra Footwears

By jehonwa

Sales Social Media

April 19, 2022

People love to get free stuff, therefore leveraging on this fact to attract more customers has never been a bad idea. For giveaways to be profitable, you need to structure them in such a way that they attract mostly people in your target audience. Here are some useful steps you can follow to achieve this: Know … Continue reading Social Media Marketing Tips: Hosting Giveaways The Right Way

By samuelokoruwa

BUSINESS

April 19, 2022

When American retail magnate Harry Selfridge came up with the famous line “the customer is always right” in 1909, he was probably doing so in order to encourage a dismantling of the customer service approach that predominated at that time. Afterall, it was the era in which “let the customer beware” was a more commonplace … Continue reading Why “The Customer Is Always Right” Is A Myth

By ikenna-nwachukwu

Awards

April 19, 2022

The 2016 Nigerian Customer Service Awards and customer experience management conference supported by Bank of Industry (BOI) and AFP Furniture (Julius Berger) held during the 2016 International Customer Service Week at the Civic Centre, Lagos, Nigeria. Top brands were at the Civic Centre on October 5th, 2016 to witness the unveiling of the winners and … Continue reading Smile, DHL, Diamond Bank and Others Win the 2016 Nigeria Customer Service Awards

By press-release

Events

April 19, 2022

The 2016 Global Customer Service Week is here, and has taken a new positive dimension in Nigeria. It promises to be an educative week for all customer service-inclined companies and individuals with its first ever Customer Experience Management Conference scheduled for October 5th and 6th 2016, at the Civic Centre, Lagos. With the Theme: ‘Responsive … Continue reading The 2016 Global Customer Service Week

By dr-aliyu-o-ilias

BUSINESS

April 19, 2022

Your business won’t survive without customers. So it’s important to know what they think of it. If they’re happy with what your firm does, they will stick with it. But if they aren’t, you risk losing them to competitors. To get the feedback you need from your clients, you can use any or all of … Continue reading Top Five Ways To Get Customer Feedback

By ikenna-nwachukwu

BUSINESS

April 19, 2022

Customer interaction with businesses progresses in stages. Knowing what those stages are as outlined in marketing course textbooks is one thing; being able to deal with the peculiarities and complexities of the real world is quite another. A constantly evolving business environment demands more. As the dynamics of the business world change, old techniques become … Continue reading Businesses and Customer Lifecycle Management

By ikenna-nwachukwu

BUSINESS

April 19, 2022

Businesses generally put a lot of effort into building their customer base. From billboards to radio jingles, a tremendous amount of resources continues to get poured into enticing more people to buy goods and services. However, attracting customers is one thing; keeping them is an altogether different kettle of fish. Today’s business environment is, for … Continue reading Improving Customer Retention

By ikenna-nwachukwu