Archives Tag: Customer
Business Growth Tip: Emphasize Product Benefits Over Features
April 19, 2022
What do you think customers consider the most when they’re comparing different brands of a product they’d like to purchase? What would make them choose one over the other? The one with better-looking features? Or is it the one possessing better benefits? You’ll almost certainly go for benefits. After all, people won’t be spending their … Continue reading Business Growth Tip: Emphasize Product Benefits Over Features
SME Spotlight: Ezra Footwears
April 19, 2022
Ezra Footwears was founded by Kene Okafor,who studied Mechanical Engineering at Landmark University, Kwara State. He talks to Connect Nigeria about raising capital and what is important in growing a business. CN: Why did you decide to start a business, and why footwear? I started a business mainly because I wanted to raise income to add value … Continue reading SME Spotlight: Ezra Footwears
By jehonwa
Social Media Marketing Tips: Hosting Giveaways The Right Way
April 19, 2022
People love to get free stuff, therefore leveraging on this fact to attract more customers has never been a bad idea. For giveaways to be profitable, you need to structure them in such a way that they attract mostly people in your target audience. Here are some useful steps you can follow to achieve this: Know … Continue reading Social Media Marketing Tips: Hosting Giveaways The Right Way
Why “The Customer Is Always Right” Is A Myth
April 19, 2022
When American retail magnate Harry Selfridge came up with the famous line “the customer is always right” in 1909, he was probably doing so in order to encourage a dismantling of the customer service approach that predominated at that time. Afterall, it was the era in which “let the customer beware” was a more commonplace … Continue reading Why “The Customer Is Always Right” Is A Myth
Smile, DHL, Diamond Bank and Others Win the 2016 Nigeria Customer Service Awards
April 19, 2022
The 2016 Nigerian Customer Service Awards and customer experience management conference supported by Bank of Industry (BOI) and AFP Furniture (Julius Berger) held during the 2016 International Customer Service Week at the Civic Centre, Lagos, Nigeria. Top brands were at the Civic Centre on October 5th, 2016 to witness the unveiling of the winners and … Continue reading Smile, DHL, Diamond Bank and Others Win the 2016 Nigeria Customer Service Awards
The 2016 Global Customer Service Week
April 19, 2022
The 2016 Global Customer Service Week is here, and has taken a new positive dimension in Nigeria. It promises to be an educative week for all customer service-inclined companies and individuals with its first ever Customer Experience Management Conference scheduled for October 5th and 6th 2016, at the Civic Centre, Lagos. With the Theme: ‘Responsive … Continue reading The 2016 Global Customer Service Week
Top Five Ways To Get Customer Feedback
April 19, 2022
Your business won’t survive without customers. So it’s important to know what they think of it. If they’re happy with what your firm does, they will stick with it. But if they aren’t, you risk losing them to competitors. To get the feedback you need from your clients, you can use any or all of … Continue reading Top Five Ways To Get Customer Feedback
Businesses and Customer Lifecycle Management
April 19, 2022
Customer interaction with businesses progresses in stages. Knowing what those stages are as outlined in marketing course textbooks is one thing; being able to deal with the peculiarities and complexities of the real world is quite another. A constantly evolving business environment demands more. As the dynamics of the business world change, old techniques become … Continue reading Businesses and Customer Lifecycle Management
Improving Customer Retention
April 19, 2022
Businesses generally put a lot of effort into building their customer base. From billboards to radio jingles, a tremendous amount of resources continues to get poured into enticing more people to buy goods and services. However, attracting customers is one thing; keeping them is an altogether different kettle of fish. Today’s business environment is, for … Continue reading Improving Customer Retention
Startup Marketing – 01: A is for Audience
April 19, 2022
No matter the kind of business you are involved with– web design, web and mobile applications development, graphic design, blogging, make-up, fashion design, etc. – the first rule of Sun Tzu applies. Yes, know your enemy. But in your case, it may be know your audience. Today, understanding your audience is critical to business survival. … Continue reading Startup Marketing – 01: A is for Audience
By guestpost
The Importance of Branding to Strategic Marketing
April 19, 2022
By Kobe Eru Godwin Branding is a crucial notion in marketing spheres, as it is the critical trigger that can drive your business forward, and give you a competitive advantage. Unfortunately, many otherwise savvy business folks take a far too narrow interpretation of the significance of a brand to a company. Beyond just a … Continue reading The Importance of Branding to Strategic Marketing
By pagboga
7 Things You Never Say To A Customer.
April 19, 2022
If you are into any form of business (products or services) , I guess we all share the same school of thoughts that says ,customers are always right. Well, like the saying goes, life is fun when you are not paying bills; likewise business is fun when you are not on the hot seat. Your … Continue reading 7 Things You Never Say To A Customer.
By kobe
