Archives Tag: Customer Base
Leveraging Referral Marketing to Grow Your Customer Base in Nigeria
April 19, 2022
Referral marketing is like getting a personal recommendation from a friend – it’s a trusted way for people to find your business. When you use referral marketing, your happy customers tell their friends and family about you, helping you grow your customer base. Let’s explore how you can make referral marketing work for your … Continue reading Leveraging Referral Marketing to Grow Your Customer Base in Nigeria
Scaling Up: When to Take Your Startup to the Next Level
April 19, 2022
Starting a business is an exciting journey, but there comes a point when you start thinking about the next big step—scaling up. Scaling up your startup is about growing your business, expanding your reach, and increasing your profits. But how do you know when it’s the right time to take your startup to the … Continue reading Scaling Up: When to Take Your Startup to the Next Level
How PropTech Founders Can Expand Their Customer Base in Nigeria
April 19, 2022
In Nigeria’s vibrant real estate market, PropTech startups are rapidly emerging as key players, offering innovative solutions to streamline property management, enhance tenant experiences, and drive efficiency across the industry. However, for PropTech founders looking to scale their ventures and expand their customer base, navigating the complexities of the market can be challenging. In … Continue reading How PropTech Founders Can Expand Their Customer Base in Nigeria
7 Ways to Attract International Clients to Your Nigerian Business
April 19, 2022
As your business grows, you’ll want it to extend its coverage beyond local markets. Regions and countries outside of the one in which you currently operate may offer it the opportunity to reap much greater revenues and profits, and get closer to becoming a player on the global stage. The good news is that … Continue reading 7 Ways to Attract International Clients to Your Nigerian Business
6 Powerful Ways Data Analytics Can Inform Business Decisions
April 19, 2022
In today’s data-driven world, businesses have access to vast amounts of information generated from various sources, such as customer interactions, sales data, social media, and website metrics. The challenge lies in effectively harnessing this data to gain valuable insights that can drive informed business decisions. Data analytics, a process of examining, cleaning, and interpreting … Continue reading 6 Powerful Ways Data Analytics Can Inform Business Decisions
Innovative Ways to Increase Customer Base for Your SME
April 19, 2022
In today’s competitive business landscape, small and medium-sized enterprises (SMEs) in Nigeria face the challenge of expanding their customer base to drive sustainable growth. This article provides a comprehensive analysis of innovative strategies that Nigerian SMEs can employ to increase their customer base. Through in-depth analysis and real-life examples, this article aims to equip … Continue reading Innovative Ways to Increase Customer Base for Your SME
How FinTechs Can Use Referrals To Grow Their Customer Base
April 19, 2022
Referrals are an effective way for businesses to attract new customers. In fact, they often work better than other marketing strategies. So it’s certainly a good idea for startups to use them. And a growing number of FinTechs are doing so. Read more about Fintech It’s not hard to see why referrals work so well. … Continue reading How FinTechs Can Use Referrals To Grow Their Customer Base
How To Expand Your Customer Base As An SME
April 19, 2022
Here is the big stuff about business growth and success: the larger your customers, the larger your profit. The goal of every company is to increase their customers. What happens when your customer base expands from 400 to 1000? I can surely tell you will be glad. One famous businessman quipped that “it is … Continue reading How To Expand Your Customer Base As An SME
How To Grow Your Business With Relationship Marketing
April 19, 2022
There’s nothing wrong with wanting to grow your customer base. Increased patronage could drive higher sales, boost bottom lines, and enable business expansion. Read more about Business Growth But while you’re focused on acquiring new customers, it’s also wise to keep existing ones happy. If you serve them well, they’ll remain repeat buyers and stay … Continue reading How To Grow Your Business With Relationship Marketing
Business Growth Tips: How To Diversify Your Customer Base
April 19, 2022
Businesses that are overly dependent on one or a few customers are at risk of losing a lot of revenue if those customers cease to purchase their products or services. A company whose top client contributes, say, 20% of its income, will be hit hard if that client ceases to patronize them. Read more … Continue reading Business Growth Tips: How To Diversify Your Customer Base
Business Growth Tips: How To Grow Your Customer Base
April 19, 2022
Your customer base refers to customers who are loyal to your business. That is people who frequently purchase your products. You will want to expand your customer base because it’s a sure way to increase your business’s revenues. When there are more people who buy your goods or services often, you’re likely to see … Continue reading Business Growth Tips: How To Grow Your Customer Base