Archives Tag: Business
The Benefits of Outsourcing for Small Businesses
April 19, 2022
Running a small business comes with its fair share of challenges. From managing finances to handling customer service, the to-do list can seem endless. This is where outsourcing can be a game-changer for small businesses. Outsourcing involves hiring outside professionals or companies to take care of tasks you might not have the time, resources, … Continue reading The Benefits of Outsourcing for Small Businesses
Branding and Marketing: What Sets Them Apart and Why It Matters
April 19, 2022
If you’ve ever felt confused about the difference between branding and marketing you’re not alone. These two terms are often used interchangeably but they refer to different aspects of your business. Understanding the distinction between them is important because both play a vital role in your success. Let’s break down what branding and marketing … Continue reading Branding and Marketing: What Sets Them Apart and Why It Matters
How to Build and Maintain Business Relationships
April 19, 2022
Building and maintaining strong business relationships is one of the most important aspects of running a successful business. Whether you’re just starting or you’ve been in business for years, the connections you make with clients, customers, and partners can make all the difference. But how do you go about building these relationships, and more … Continue reading How to Build and Maintain Business Relationships
Scaling Up: When to Take Your Startup to the Next Level
April 19, 2022
Starting a business is an exciting journey, but there comes a point when you start thinking about the next big step—scaling up. Scaling up your startup is about growing your business, expanding your reach, and increasing your profits. But how do you know when it’s the right time to take your startup to the … Continue reading Scaling Up: When to Take Your Startup to the Next Level
How to Create a Social Media Strategy for Your Small Business
April 19, 2022
Social media is no longer just a platform for connecting with friends and sharing pictures of your favourite meals. It has become an essential tool for businesses, especially small ones, to reach and engage with their target audience. But diving into the world of social media without a plan can be overwhelming and unproductive. … Continue reading How to Create a Social Media Strategy for Your Small Business
3 Most Important Relationships for Entrepreneurs
April 19, 2022
Starting and running a business can often feel like climbing Mount Everest. You might have the drive, ideas, and skills, but without the most important relationships for entrepreneurs, progress can be slow and filled with challenges. Read more about Business I recently watched a clip from a Masterclass by the South African entrepreneur and … Continue reading 3 Most Important Relationships for Entrepreneurs
How to Protect Your WhatsApp from Being Hacked
April 19, 2022
In this article, I share practical and effective strategies to protect your WhatsApp from being hacked. With over 2 billion active users, WhatsApp has become an essential part of daily communication in the world today. In Nigeria, 1 in 4 persons who have a mobile phone are registered on WhatsApp. And they use WhatsApp … Continue reading How to Protect Your WhatsApp from Being Hacked
How Much Does Customer Acquisition Cost?
April 19, 2022
As an entrepreneur with a business running and customers coming in regularly, how knowledgeable are you on the cost of acquiring one customer in your business? This knowledge is what we refer to as Customer Acquisition Cost (CAC) and it is one of the most critical metrics for measuring your business’ success and growth. … Continue reading How Much Does Customer Acquisition Cost?
Basics of Sales Funnel and Its Importance To Your Marketing
April 19, 2022
You may have probably heard the term ‘sales funnel’ and may have wondered what it meant. Or you may have even tried asking and gotten more confused from the way it was explained to you. Well, you are not alone in that boat. The first time I heard the term many years ago I … Continue reading Basics of Sales Funnel and Its Importance To Your Marketing
10 Important Business Records You Need to Keep as An Entrepreneur
April 19, 2022
One of the important contributors to your success as an entrepreneur is your ability to maintain organized business records. Maintaining records is critical to your legal compliance beyond contributing to your success. It does not matter the level at which your business is currently, the records you keep will shape your decisions, protect your … Continue reading 10 Important Business Records You Need to Keep as An Entrepreneur
Buyer Persona: What It Is and How to Create One
April 19, 2022
One of the important knowledge areas you need as a business person in today’s market is the knowledge and understanding of your customers. These are key to driving successful marketing and sales strategies that can help you stay ahead in the competitive business environment. Read more about Business This is what a buyer persona … Continue reading Buyer Persona: What It Is and How to Create One
Customer Journey Mapping: What It Is and How to Create One
April 19, 2022
As an entrepreneur in today’s highly competitive business world, understanding your customers’ experiences with your brand is highly important to the success of your business. One important tool that can help you in this regard is customer journey mapping. Read more about Business It is a tool that visually represents the customer’s journey with … Continue reading Customer Journey Mapping: What It Is and How to Create One
How to Go the Extra Mile and Achieve Excellence in Your Business
April 19, 2022
Want to make your business stand out and succeed? It’s all about going the extra mile and doing excellent work. In this article, I share a simple guide to help you achieve excellence in your business. Read more about Business Understand What Excellence Means Excellence in your business isn’t just about doing things well; … Continue reading How to Go the Extra Mile and Achieve Excellence in Your Business
How to Start a Home Cooking Service in Nigeria
April 19, 2022
Do you have a knack for whipping up delicious homemade meals? Perhaps your friends and family rave about your cooking and encourage you to share it with others. If so, starting a home cooking service could be the perfect way to turn your culinary talents into a profitable side hustle – or even a … Continue reading How to Start a Home Cooking Service in Nigeria
Top Augmented Reality Companies and Startups in Nigeria
April 19, 2022
Augmented Reality (AR) is gaining significant traction in Nigeria, with various companies and startups leading the charge. These innovative businesses leverage AR technology to create immersive experiences across different sectors, including education, entertainment, healthcare, and marketing. Read more about Tech Nigerian AR companies are developing solutions that not only enhance user engagement but also … Continue reading Top Augmented Reality Companies and Startups in Nigeria
