Scaling Smart: Growth Hacks Nigerian SMEs Can Use in 2025
Running a business in Nigeria is not for the faint-hearted. Every entrepreneur knows the story: navigating rising costs, building trust with customers, managing staff, and still trying to scale. Yet, despite the challenges, Nigerian SMEs continue to show grit, creativity, and resilience. Read more about Business That’s why Connect Nigeria is hosting a free live […]
Why the Connect Nigeria Business Mixer Matters
The Connect Nigeria Business Mixer has become one of the country’s most anticipated networking platforms for entrepreneurs, professionals, and investors. As the September 2025 edition approaches on Friday, September 26th, the importance of this gathering goes beyond just another date on the business calendar—it represents an opportunity to build meaningful connections that can define the […]
Why You Shouldn’t Miss the Connect Nigeria Business Mixer This September
In the world of LinkedIn connections, cold emails, and endless Zoom calls, it’s easy to forget the magic that happens when people meet face-to-face. Conversations flow more naturally, ideas come alive, and opportunities often show up when you least expect them. That’s exactly what the Connect Nigeria Business Mixer is all about. Read more about […]
Apply for the Heirs Insurance Retirement Dream Competition
Heirs Insurance Group invites senior citizens aged 50-75 who have retired or are approaching retirement from their careers to participate in an exciting opportunity. Read more about Opportunities Join the Heirs Insurance Retirement Dream Contest for your chance to win a portion of ₦5 million to make your retirement aspirations a reality. Whether you […]
7 Ways to Secure Funding for Your PropTech Startup in 2025
As contemporary technologies are increasingly applied to Nigeria’s real estate sector, we’re seeing an emergence of PropTech startups that take on challenges in varying niches. But these ventures, novel and bold in their approach, still need to secure funding to scale their operations and make a real impact. Read more about Business In an environment […]
What’s Your Business’s Target Audience? 5 Ways to Find Out
Your business doesn’t exist merely to serve your interests. If it doesn’t satisfy the wants of your target audience, it will struggle to generate meaningful revenues. Any serious entrepreneur knows that pleasing their customers is an ingredient of business success that can’t be done away with; certainly not in a near-free market. Read more about […]
8 Quotes about Building a Great Business, from Nigeria’s Leading Entrepreneurs
If you are building a business in Nigeria, you’re better off getting advice from people who have excelled in what is a challenging economic environment. And there’s indeed a lot to learn from Nigerian’s leading entrepreneurs—especially the younger ones. Read more about Business In line with this, we have curated eight insightful quotes from […]
10 Things Your Business Needs to Succeed at a Trade Show
Trade shows are an opportunity for businesses to showcase their products and services, engage potential clients, and achieve greater visibility with their target audience. Read more about Business These events are often organised for SMEs and startups within specific industries and sectors. They are rare and unique concentrations of possible clients and partners—something many […]
Turning Satisfied Customers into Brand Advocates
In Nigeria, word of mouth still sells more than most advertisements. When someone you trust recommends a product or service, you are more likely to try it. That’s the power of brand advocacy. And guess what? You don’t need to chase strangers or celebrities. Your best brand advocates are your satisfied customers. Read more about […]
Building Trust: The Key to Long-Term Sales Success in Nigeria
In Nigeria, doing business is more than just selling a product or closing a deal. If you want to enjoy long-term sales success, you must learn how to build trust. Whether you are selling electronics in Computer Village, running an online fashion store, or managing a corporate service, the truth is simple: people buy from […]
Connect Nigeria Launches Quote Request Service
Connect Nigeria has introduced an effective lead generation service designed to help businesses grow effortlessly. This innovative digital platform (Connect Nigeria Quote Request) connects consumers and businesses with trusted service providers, enabling quick and seamless transactions without the hassle. Read more about Business Imagine you’re planning a small party. You need a caterer, a […]
Common Marketing Mistakes Nigerian Businesses Make (and How to Avoid Them)
Marketing your business in Nigeria is not always easy. From small startups to bigger companies, many Nigerian businesses make some avoidable mistakes that affect their growth. The truth is, marketing is not just about posting flyers, running ads, or shouting “come and buy.” It’s about connecting with people and giving them a reason to […]
Online Marketplaces: Leveraging Jumia, Konga, and Other Platforms for Sales
Running a business in Nigeria is not a breeze. Whether you’re selling clothes, gadgets, or skincare products, one of the biggest struggles is finding customers. But in today’s digital age, your shop doesn’t have to be on a busy street in Lagos or Abuja before people can find you. With online marketplaces like Jumia, […]
B2B Marketing Strategies for Nigerian Businesses
When people hear “marketing,” they often think of promoting goods or services to regular people like you and me. But what if your customers are other businesses? That’s where B2B marketing comes in. Read more about Business B2B stands for Business-to-Business. It simply means you are selling to companies, not individuals. For example, you […]
Growing Sales Through Partnerships in Nigeria
In today’s Nigerian business environment, it’s not always easy to grow sales. The market is competitive, and many small businesses are trying to survive. But there’s a secret weapon that smart entrepreneurs are using to grow faster: partnerships in Nigeria. Read more about Business A good partnership can help you reach more people, reduce […]
How to Develop a Marketing Plan for Your Nigerian Startup
Starting a business in Nigeria can be both exciting and overwhelming. You have a great idea, maybe even a solid product or service. But then comes the big question: “How do I let people know about it?” That’s where a good marketing plan comes in. Read more about Business A marketing plan is like […]