Read more about Business
-
Build Strong Local Partnerships
- Connect with established production houses
- Partner with local content creators
- Build relationships with industry associations
- Network at events
-
Understand the Payment Landscape
- Mobile money is a huge
- Many people use bank transfers
- Cash still plays a big role
- Payment apps like Paystack are popular
-
Navigate Content Distribution Channels
- Partner with local streaming platforms
- Use YouTube strategically
- Work with cable TV networks
- Don’t ignore traditional TV stations
- Consider mobile-first distribution
-
Get Your Legal House in Order
- Register your business properly
- Get necessary licenses
- Understand copyright laws
- Work with local entertainment lawyers
- Keep up with NBC regulations
-
Master the Art of Local Marketing
- Use social media influencers
- Engage in community events
- Leverage WhatsApp marketing
- Work with local PR agencies
- Use regional languages when appropriate
Sign up for the Connect Nigeria daily newsletter
-
Understand Regional Differences
- Research regional preferences
- Consider cultural sensitivities
- Adapt content for different areas
- Work with regional partners
- Learn about local festivals and events
-
Invest in Quality Production
- Hire skilled local crew members
- Invest in good equipment
- Use professional studios
- Focus on sound quality
- Don’t skimp on post-production
-
Build a Strong Digital Presence
- Create engaging social media content
- Build a mobile-friendly website
- Use local SEO strategies
- Engage with fans online
- Monitor digital trends
-
Handle Talent Relations Professionally
- Use proper contracts
- Respect payment terms
- Build long-term relationships
- Understand star power dynamics
- Be professional in negotiations
-
Plan for Infrastructure Challenges
- Have backup power sources
- Plan for Internet disruptions
- Build in extra time for logistics
- Keep equipment maintenance local
- Have contingency plans
Making It All Work Together
Succeeding in Nigeria’s entertainment scene means bringing all these pieces together. Remember:- Start small and scale gradually
- Learn from local successes
- Stay flexible and adaptable
- Build strong networks
- Keep learning the market
Register to attend the CN Business Mixer
Final Thoughts
Getting into Nigeria’s entertainment business might feel overwhelming at first, but it’s doable with the right approach. The key is to respect the local business culture while bringing your unique value to the table. Take these tips, adapt them to your specific situation, and don’t be afraid to ask for help from those who’ve been there before.Got a suggestion? Contact us: editor@connectnigeria.com
You might also like:
- Tips for Managing Your Business’s Financial Records
- How to Use Analytics to Boost Sales in Your Business
- Elevate Your Business Through the CN Business Mixer
- 10 Business Trends to Watch in 2025