5 Timeless Business Strategies That Guarantee Success
The main desire of any entrepreneur is to ensure the long-term success of his or her business. This long-term success requires a number of things to be attainable. According to Mark Zuckerberg, the founder of Facebook and its parent company, Meta, “I am here to build something for the long term. Anything else is […]
Why Most Nigerian Startups Fail and How to Succeed Instead
Starting a business is both exciting and scary. It’s exciting because it gives you a form of bragging rights, but the harsh reality is that most startups don’t survive beyond the first few years, and that’s why it is also scary. Read more about Business According to a report titled “Perception Study: Efficiency and […]
Integrating Email Marketing with Social Media for Business Success
Email marketing and social media are two powerful tools that businesses often use separately to reach their audiences. However, combining the strengths of both can create a more effective and cohesive strategy. Email campaigns are great for nurturing relationships with existing customers, while social media allows businesses to engage with a broader audience in […]
The Role of Market Research in Business Success
Market research is like getting a map before you start a journey. It helps you understand where you’re going and what to expect along the way. For any business, big or small, market research is crucial for making smart decisions and ensuring success. In this article, we’ll explore why market research is so important […]
Maaaaad Marketing: A Must-Attend Conference for Nigerian Entrepreneurs
Marketing has always been an important factor for business success, yet it remains one of the biggest challenges for many Small and Medium Enterprises (SMEs). Many entrepreneurs who have ventured into businesses shut down almost as soon as they set up, for no other reason than their inability to get their marketing right. The […]
10 Things Every Business Owner Needs for Business Success
Starting and running a successful business is no small feat. Business Success requires more than just a great idea or a unique product. It is like embarking on an adventurous journey. While the thrill of the unknown can be exciting, it also comes with challenges that can make or mar your venture. Read more […]
Emotional Intelligence: Why You Need It as an Entrepreneur
Business success isn’t solely determined by intelligence or technical skills, especially in today’s fast-paced business environment. As an entrepreneur, your ability to understand and manage emotions—both yours and those of others—plays a crucial role in the success of your business. This capability to understand and manage emotions is emotional intelligence (EI) and it is […]
Crafting a Compelling Value Proposition
In the marketplace, where competition is fierce and attention spans are short, having a compelling value proposition is essential for any business looking to thrive. A value proposition is the promise of value to be delivered, communicated, and acknowledged. It encapsulates what sets a product, service, or brand apart from the competition and why […]
Smart Strategies for Business Success on Social Media
Achieving growth on social media doesn’t have to break the bank. By leveraging budget-friendly and organic marketing tactics, businesses can achieve significant results without spending a fortune. Here are some unique strategies that facilitate business success on social media while staying within budget. Read more about Business Authentic Storytelling Instead of focusing solely on […]
Youth Empowerment: Charting a Course for Future Business Success
In today’s ever-changing world, empowering young people is crucial. It’s not just important for the individuals themselves but also the progress of communities and nations as a whole. “Empowering the youth through strategic consulting is not just an investment in their future; it’s a commitment to building a foundation for the success of generations […]
Experimental Marketing: Unleashing Innovation for Business Success
In the dynamic landscape of modern business, traditional marketing approaches are often met with the challenge of saturation and evolving consumer expectations. This has paved the way for experimental marketing strategies, a paradigm shift that embraces innovation, interactivity, and a personalized approach. In this comprehensive article, we delve into the realm of experimental marketing […]
How Dupe Olusola is Leading Transcorp Hotels to a String of Successes
Just 6 kilometres North of Aso-Rock lays a sprawling piece of real estate. The property, a triple-winged edifice, towers more than 10 storeys off the ground, imposing itself on the surrounding area. It’s the Transcorp Hilton, the most well-known hotel complex in Abuja, and one of Nigeria’s finest hospitality hotspots. Read more about Business […]
Creating Robust Business Strategies for Business Success
A McKinsey report reveals that companies that excel in strategy implementation achieve a 68% higher win rate in the marketplace. This statistic underscores the importance of not just formulating strategies but also executing them effectively to gain a competitive edge (McKinsey, ‘The Eight Essentials of Innovation’). In the dynamic arena of business, success is […]
The Crucial Role of Innovation in Business Success
In business, innovation stands as a cornerstone for growth, adaptability, and sustained success. It goes beyond just having new ideas; it’s about turning those ideas into practical solutions that enhance products, processes, or services. Let’s delve into the importance of innovation in business success using straightforward language: Read more about Business Staying Relevant in […]
Top 10 Mistakes to Avoid When Starting a Business
Starting a business is an exciting but challenging endeavour. Many factors contribute to the success or failure of a business. And some common mistakes can derail even the most promising ideas. From the absence of a clear business plan to the dangers of neglecting market research, entrepreneurs tend to encounter certain pitfalls in the […]
Customer Retention Strategies for Long-Term Business Success
In the ever-evolving landscape of business, acquiring new customers is undoubtedly vital. However, the true hallmark of sustained success lies in the ability to retain existing customers and cultivate enduring relationships. This article explores effective tactics for customer retention, fostering loyalty and contributing to long-term business growth. Read more about Business 1. Exceptional Customer […]