Practical Tips for Scaling Your Business Without Losing Quality
Every business owner dreams of growth — more customers, more revenue, and more recognition. But here’s the tricky part: as your business grows, it can become harder to maintain the same level of quality that made people trust your brand in the first place. Scaling your business the right way means expanding without compromising […]
9 Strategies to Restart Growth in a Stagnant Business
Everyone who sets up a business sets it up with the hope of it growing and bringing in profits steadily. However, due to certain factors, some seen and unforeseen, a business may slow down. During this time, sales may drop, customers may not return as often, and even marketing campaigns may not bring in […]
DBN-Intermarc Entrepreneurship Training Program 2025
The Development Bank of Nigeria (DBN) has partnered with Intermarc Consulting to launch the DBN Entrepreneurship Training Program, designed to empower Nigerian Micro, Small, and Medium Enterprises (MSMEs), particularly those in the North-East region. This comprehensive initiative offers business development training, grant and funding access via DBN’s financial partners, expert mentorship, and valuable networking […]
How to Grow Your Business on Instagram in 2025
Instagram has a large contingent of users from Nigeria. One source indicates that well over 12 million Nigerians are on the platform. They utilise it for various reasons—keeping up with the lives of friends, getting updates about celebrities, and tracking product vendors. If you’re a Nigerian entrepreneur, you’ve probably thought about how to grow […]
Marketing and Sales: What are the differences?
Marketing and sales are two words often used interchangeably in the business world, yet with their distinct meanings. Marketing and sales are two different business roles upon which the success of any business is built. Though different, these two concepts have a point of convergence, which is to drive business expansion and increase revenue. […]
Why Social Media Advertising is Crucial for Business Growth
Visibility is everything in the digital economy. No matter how great your product or service is, if people don’t know about it, it won’t sell. That’s where social media advertising comes in. It has become one of the most effective ways to grow a business, connect with the right audience, and increase revenue. Read […]
Why Nigerian Brands Should Invest in TikTok for Business Growth
TikTok is no longer just an app for dance challenges and viral skits. It has quickly become one of the most powerful platforms for digital marketing, with over a billion users globally and a fast-growing Nigerian audience. While many brands in Nigeria still focus on Instagram, Twitter, and Facebook, TikTok offers a unique opportunity […]
10 Signs Your Business Idea is Scalable
When founders and informed investors weigh business ideas, one thing they consider is the business’s scalability. A lot hinges on the likelihood of an enterprise scaling successfully—catering to increasing demand, expanding without major hitches, and maintaining efficiency amidst growth in productive capacity. If you’re weighing a possible entrepreneurial pursuit, you should look for signs […]
Maximizing Business Growth: The Benefits of Advertising on Connect Nigeria
In today’s competitive market, reaching the right audience is key to business growth, and advertising on Connect Nigeria offers an array of benefits that can drive success. Connect Nigeria, a trusted platform for businesses in Nigeria, provides an effective and impactful advertising channel that connects brands with their target audience. Here’s why advertising on Connect […]
Apply for the Business Growth Initiative for Startups (BGIS)
The Business Growth Initiative for Startups is an initiative to empower Nigerian businesses at the growth stage with tailored support, mentorship, and the resources to scale their operations profitably and sustainably. Read more about Opportunities Business Growth Initiative for Startups is a program that is fully funded by the UK International Development, and it […]
Why Tech Consulting Is Vital for Business Growth in 2025
Struggling to Keep Up with Rapid Tech Changes? You’re Not Alone – Imagine this: Your competitors are leveraging cutting-edge automation, AI-driven customer insights, and seamless cloud integrations while your business is stuck navigating outdated systems, manual processes, and disconnected tools. Technology is evolving faster than ever, and businesses that don’t adapt risk falling behind. […]
Apply for the NTEEP 5.0 Entrepreneurship Empowerment Program
Nomfro Technologies is inviting startups from across Africa to apply for a place in this year’s edition of its NTEEP 5.0 Entrepreneurship Empowerment Program. NTEEP (the Nomfro Technologies Entrepreneurship Empowerment Project) exists to provide entrepreneurs with the tools, skills, and community they need to succeed in a digitally driven world. If you are a […]
Why Wikipedia Featuring in Nigeria Is the Game-Changer for Personal and Business Growth
In a world driven by credibility and visibility, Wikipedia stands as a beacon of trust for individuals and businesses alike. Having your profile or brand featured on Wikipedia isn’t just a matter of prestige—it’s a transformative move that drives recognition, authority, and growth. For Nigerians, Wikipedia Featuring in Nigeria opens the door to global opportunities […]
The Impact of Corporate Social Responsibility on Business Growth
Corporate Social Responsibility (CSR) is a big deal these days. It’s no longer just about making a profit; businesses are expected to contribute to society, support ethical practices, and be mindful of their impact on the world. But the interesting part is that doing good for society can help your business grow. This article […]
Why Networking is Key for Business Growth in Nigeria
When it comes to growing your business in Nigeria, networking is like having a superpower. It might not seem glamorous, but trust me, it’s one of the most effective tools to boost your business. Let’s dive into why networking is so important and how you can use it to help your business grow. Read […]
Using AI to Analyze Social Media Data for Business Growth
Analyzing social media data is essential for businesses looking to understand their audience and drive growth. With the sheer volume of data generated daily, traditional methods can be overwhelming and inefficient. This is where Artificial Intelligence (AI) offers advanced tools to process and interpret social media data quickly and accurately. AI can uncover valuable […]