Brands We Love: Severe Nature
The output from Nigeria’s fashion scene has evolved in significant ways since it began to be influenced by western styles a century or more ago. The chroniclers of this change have reported its transition from a space inhabited by a few design types to one that presently brims with uniqueness and difference. It’s now […]
Brands We Love: Literamed Publications
Literamed is a leading publisher of children’s books in Nigeria. It produces and distributes texts, many of which are used by pupils in nursery and primary schools, and students in secondary schools. It also publishes children’s fiction and self-development books. Read more about Business As one of Nigeria’s oldest and largest literary companies, Literamed has […]
Brands We Love: DCSL Corporate Services
DCSL Corporate Services Limited provides governance, company secretarial, executive recruitment and business advisory services to various corporate organizations across Nigeria. Headquartered in Lagos, DCSL also has a functioning branch in Abuja. From these two locations, it delivers a range of corporate and legal solutions to its many clients. Read more about Business For as long […]
4 Reasons Why Nigerian Business Owners Experience Brand Hate
It is very common for brands to experience customer hate once in a while. In this age of the internet, brand hate is regularly displayed on various social media platforms. There are times when customers can run agog with hate and declare threats of boycotts on the social media pages of their brands. This […]
Brands We Love: ICS Outsourcing
ICS Outsourcing is one of Nigeria’s leading business support companies. Headquartered in Lagos, this organization provides an array of corporate outsourcing and enterprise support services to some of the country’s largest companies. Its offerings include IT, payroll and sales outsourcing, fleet, facility and logistics management, digital and learning solutions and employee background checks on behalf […]
Brand Hate: How Nigerian Businesses Can Deal With It
Our previous article dealt with brand hate and how businesses can deal with it. We identified several reasons why brands are hated. They include a feeling of indispensability on the part of brands, which evokes brand hate in customers; secondly, recognizing known customers while ignoring the unknown; third, not making products accessible and finally, […]
Brands We Love: LeadCapital
LeadCapital is a financial services company which provides financial advisory and corporate finance services to individual and institutional clients in Nigeria. It is headquartered in Lagos and has offices in Abuja and Port Harcourt. From these sites, it serves organizations of varying types and sizes across the country. Read more about Business The company is […]
Experiential Marketing: How Brands Can Win Customers (Part 2)
In our previous post, we discussed the concepts and rudiments of experiential marketing. We defined experiential marketing as the type of marketing brands undertake to give potential customers a feel of their products and sell the value of their brands and not necessarily their services and products. Read more about Business We noted that […]
Experiential Marketing: How Brands Can Win Customers (Part 1)
The concept of experiential marketing has not been experimented with by many Nigerian brands. It has been observed that foreign brands in Nigeria, such as Techno, Oppo, and primarily mobile device companies, have deployed the strategy of experiential marketing. Read more about Business According to studies, experiential marketing allows customers to directly use or […]
Brands We Love: Parresia Publishers
Parresia is a publishing company headquartered in Lagos. It publishes fiction and creative non-fiction primarily targeted at a Nigerian readership and has a nationwide reach. The company has been one of a few traditional publishing outfits in the past decade. It has caught the attention of book lovers thanks to the titles it’s put out, […]
Brands We Love: Nimbles Engineering
Nimbles Engineering is a company that delivers projects and provides engineering services to businesses in multiple industries. Its solutions encompass the design, procurement, installation, and maintenance of electrical, mechanical, IT, and automation systems. Read more about Business The company provides solar energy products, security technologies, industrial automation, building technologies, and home automation solutions. It also […]
Brands We Love: Tersus Limited
Tersus Limited is a construction and engineering solutions company headquartered in the Victoria Island area of Lagos. They develop and improve buildings, roads, electrical systems, and drainage systems. They also offer mechanical engineering solutions in the transportation sector and deliver real estate projects for a diverse client base. Read more about Business As a multi-service firm, […]
Brands We Love: ConSol Limited
ConSol Limited is a contact centre services provider headquartered in Lagos. The company takes on customer and inquiry management tasks outsourced to it by businesses, including inbound and outbound engagement via telephone, email, social media, and the web. Read more about Business Agents who work with ConSol handle the following for its clients: customer feedback […]
Brands We Love: Pruvia Integrated Limited
Pruvia Integrated Limited is a provider of general business support services. They deliver human resources, payroll, fleet management, and other corporate services to organizations across several industries, and take on tasks outsourced to them by companies seeking expertise that they do not possess internally. Read more about Business Offerings available from Pruvia include talent acquisition, […]
Brands We Love: Seagle Property Development Company
Seagle Property Development Company is a real estate planning, development, management and investment firm that constructs and delivers residential and commercial property in Lagos. Its market is primarily the upscale business districts and neighbourhoods of the city. Read more about Business Its buildings have a contemporary look to them; Seagle appears to place a premium […]
3 Made In Nigeria Fashion Brands On Facebook
Imagine having to import all the fashion products you buy with the current economic situation. That will be brutal, right? The cost of the products itself plus the cost of importation. In no time, there will be deep holes in your pockets. We all use a degree of fashion items daily. We definitely cannot do […]