How to Measure the Success of Social Media Campaigns
Understanding the effectiveness of a social media campaign is essential for any business aiming to maximize its online presence and engagement. Effective measurement not only helps in assessing the impact of current campaigns but also in planning future strategies. To accurately gauge the success of these initiatives, marketers must use a variety of metrics […]
Effective Community Management: Keeping Your Audience Engaged
Effective community management is essential for cultivating a vibrant and engaged audience, whether for a brand, a social media platform, or an online forum. A thriving community supports user retention and satisfaction and also helps promote brand loyalty and user-generated content. Read more about Social Media Below are key strategies to ensure your community […]
How To Analyse and Interpret Your Social Media Analytics
Understanding social media analytics is crucial for optimising one’s online presence. These metrics provide a snapshot of content performance, who it reaches, and the actions it prompts. By analysing these data points, businesses and individuals can make informed decisions, tailor their content, and strengthen their engagement with their audience. Below is how to analyse […]
7 Strategies for Effective Social Listening
Social media is not just about talking; it’s about listening too. Social listening is like tuning in to what people are saying about your brand online. To make this process effective, here are seven strategies for you to practice. Let’s dive into the world of social listening with these simple tips. Read more about […]
How to Run Successful Social Media Contests and Giveaways
Social media contests and giveaways have become popular strategies for businesses to engage their audience, increase brand awareness, and drive user participation. In Nigeria, where social media usage is on the rise, running successful contests and giveaways can have a significant impact on brand growth and customer acquisition. This analysis will provide insights and […]
How To Build An Audience That Buys From You
Building a successful business lies in having a ready market that will buy or patronize you. Without an audience, how do you expect your business to grow? Your audience is very pivotal to the growth of your business. The audience is even an active stakeholder in your business organogram. They push and popularize your […]
Social Media Mistakes You Probably Did Not Know You Are Committing
Businesses globally have seen the usefulness of social media and how it can be used as the primary marketing channel since a considerable percentage of the world’s population is on a channel or another. Aside from connecting these businesses to their audience, social media helps to broaden a brand’s reach and to boost its […]
Storytelling; The Real Deal
Person A says – ‘Five ways to use a fire extinguisher’ while Person B says, ‘How to burn down your apartment’. Read more about Social Media You certainly know what it means to burn down your apartment, but you are prompt to listen to Person B. Why? Because storytelling births curiosity and Person B […]
How To Create Your Niche Audience
When trying to break a company through its first 3 years, the challenge comes in the place of knowing the specific audience to target for that growth. While there might be a product waiting to be launched, there is a problem of the right audience that would cause enough wave to bring that product […]
6 Reasons Why Your Business Isn’t Growing
For every business failure, there are causes. Most often, big and small businesses, experience slow growth, no growth, or slow or rapid decline. You might think you had it all figured out – you did the necessary marketing, hired the best team, had a strong business plan – yet your business growth is […]
Social Media Marketing Tips: 4 Ways To Transform Your Audience Into Advocates
Social media has turned the tides of marketing. Gone are the days when businesses had to place a priority on marketing pitches. Today, social media has made it possible for brands to receive exposure through word-of-mouth marketing. Read more about Social media marketing tips You can leverage this opportunity by giving consumers a reason […]
Speak The Language Of Your Audience
In a previous article, I shared how crucial it is to know your target market, and beyond that, segment them into your audience and customer. We established that your customer is a subset of your target audience. So, to be able to filter out your customer and get them to buy, you must first […]
Customer Vs Audience
In the article I shared previously, I shared that your consumers may not always be your customers. If you are yet to see that, read it here. In the same vein, not all your target audience is your target customers. I know this sounds weird but it took me a while to realize this. […]
Business Growth Tip: Implement Target Marketing
Let’s consider a hypothetical case of two competing businesses, A and B. A has a ₦2 million marketing budget and almost literally throws this money at its campaigns. It has sponsored promotional posts published on blogs read by people from ‘all walks of life’; it distributes tons of hand bills to random people on the […]
How to Achieve Larry Izamoje’s Feat and More Using Social Media
Cash in with time or burn out in no time – or worst still get drowned in the everyday time-consuming habit of using social media without any strategy. These are the realities facing every social media user – heavy or light – and wisdom requires that one engages in the different platforms to the level […]
Social Media Marketing Strategy 101 for Nigerian E-Commerce Companies
By Onyeka Akumah The e-commerce buzz in Nigeria is in full swing, and with this evolving industry has come the need for full scale and effective online marketing initiatives to push the right products to the right customers via the right channels without spending your company’s entire budget. Developing such a strategy is just one of […]