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Now is the time to start making plans for Christmas sales. You’re not likely to get a fair result from year-end business if you wait until the dizzying rush of December to get going on this. Why not set things in motion when the holiday feel still simmers beneath the surface, and save yourself all the hassle and eye-popping costs you’ll incur from making a late move?

This article is a guide to doing brisk business in the Christmas season. There’s an obvious reason for our emphasis on Christmas- people are most likely to be liberal with spending in the period. They’ll be treating the men, women and children in their lives to nicely wrapped gifts and exceptional experiences. This means they’ll buy more stuff; they could also be more willing to pay higher prices for purchases they make.

But there’s no guarantee that you’ll cash in on the higher propensity to consume what Christmas brings with it. Unless you’re selling the right things and doing so the smart way, the opportunity to boost sales could fall through your laps, as it does for a lot of businesses.

Here, we’ll present a stepwise guide to making bumper sales this Christmas. You’ll do well to check the links provided within the article, as they contain resources you could find useful.

The Steps You Should Take

Note: you may skip point 1 if you’re just looking to make your existing business record more sales during the holidays.

  1. Come up with a business idea

If you don’t already have a business set up for Christmas, you can begin building one now. This also applies if you do have a business, but want to take advantage of other income streams, or expand the scope of your existing business.

Certain types of businesses tend to do better at Christmas than others. It’s important that you understand what products and services are especially in high demand at that time of the year. Those are the ones you’re most likely to get good returns from.

Here’s a list of resources with a few business ideas for the season.

Before deciding to go with a business idea, you should be sure that it’s viable. Evaluate your ideas with questions from our article, Is Your Business Idea Worth Pursuing?

  1. Do a lot of marketing

You can expect the scramble for buyers’ attention to get raised by several levels in the last month of the year. This is as true for the online space as it is for your local markets.

There are a number of ways to get the word out about your business’s holiday sales. You can run campaigns across your social media platforms, with pictures, videos and texts that explain what your holiday offerings are. If they’re visually appealing, they could make an impression on the people who see it, and they might want to take a second look. Also, remember that it’ll be easier to reach a wider audience if you have a strong online presence.

In the end, the quality of your service may get more people interested in your business than your most sophisticated marketing campaigns. When you build a reputation as a reliable provider of the product you’re selling, your customers may become your word-of-mouth marketers as well.

  1. Use effective sales strategies

The volume of sales your business generates will largely depend on your sales strategy’s suitability and implementation.

You will need a number of approaches to get people buying from you. Some businesses offer rewards to customers (based on given criteria). Another way of attracting patronage is the referral system, in which a company awards benefits to its customers for inviting other people to buy its products or services.

There’s more in our article, 5 Tips To Make Big Sales This Festive Season.

  1. Be smart about pricing

It’s true that buyers are more willing to pay higher prices during the holidays. But this doesn’t mean that they won’t avoid things they deem too expensive. Afterall, they’re still working with a budget.

You could avoid much of the pricing issues by stocking up your inventory earlier. There are also ways of dealing with costs that you can’t totally steer clear of. Some useful cost-cutting tips can be found here. In addition, you can look up these smart ways to raise prices without losing customers.

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This article was first published on 12th October 2018 and updated on October 15th, 2018 at 9:45 am

ikenna-nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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