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Being a social media manager requires that you have some level of creativity, have knowledge of analytics and keep up with social media trends. With these three things and an ability to relate with people, you can successfully build a social media career.

In the past, I wrote a post on the qualities of a good social media manager. But what does it actually take to become a paid social media manager? 

Here are some things to focus on 

Get The Relevant Knowledge

While social media manager positions typically require a degree in marketing or public relations, the good news is that one does not necessarily need a university degree to follow the career path. All you need is knowledge of the skills and techniques that are required to run a social media page. Moreover, all social media managers want to know is to be able to run and grow an account. You can get this knowledge simply by signing up for marketing and communications courses online. Learn as much as you can and don’t stop reinventing yourself. 

Read more on Social Media Marketing Tips

Be Open-Minded And Do Your Research 

If you don’t have a niche in mind, then you should do your research and find things that you already gravitate towards. Try working with different clients until you find what you like and are comfortable with. 

You should also Google up companies that need social media management services. From real estate companies to travel agencies and entertainment platforms, there are so many options to choose from so take your time to go for the right choice. 

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Have A Thorough Understanding Of The Social Media Channels 

No matter what job you do at the moment, you can always find something related to start building your social media profile. Work with the different social media channels to understand how they work and how to make the best use of each of them. As you do this, you may find out that constructing a tweet is quite different posting on Instagram and vice versa. Once you choose a social media channel, learn what drives engagement on this channel and how you can leverage on that.

Learn The Basics Of Graphic Design 

It is not compulsory to have graphic design skills for the position of a social media manager but it is definitely an added advantage. Graphics are now a big factor for influencing social media engagement more than ever before. Adopt tools such as Canva and Buffer which can be used across all social media and can elevate the creative side of your brand’s personality.

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This article was first published on 23rd October 2019


My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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