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As the years go by, social media keeps evolving with the emergence of trends, tools, and ideas that has a direct or indirect impact on the success of businesses on the platform. On the other hand, factors like quality content and active engagement remain the foundation of what it takes to succeed on social media.

In this article, we take a look at a combination of both the trends and principles you should adhere to if you want your business to flourish on social media in 2020. 

Read more about Social Media Marketing Tips

Be Strategic

When it comes to building a following on social media, it is important to be strategic with the steps you take to achieve this goal. To share quality content, plan and schedule your content beforehand and learn from businesses in your niche that has succeeded in engaging their audience with quality content. Also, adopt email marketing as this is a great way to attract more followers to your page. Engage with your present followers and find more creative ways to get more followers like hosting giveaways. 

Adopt Video Marketing 

Video marketing has fast become one of the most effective tools for marketing because humans are visual creatures. The trend of video marketing has risen tremendously in 2019 and it is only going to continue to do so in the coming years. This is every reason to incorporate video in your marketing efforts. 

Have The Right Tools At Your Disposal 

To be at the top of your game in curating content in the new year, you should adopt tools that will help you in terms of content curation, analytics, design, and scheduling. Some of the best tools out there for these purposes are Hootsuite, Buzzsumo, Social Blade, Canva, Feedly, and Zohosocial. 

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Improve Content Marketing With Social Listening 

Social listening refers to the way you track conversations on social media surrounding your industry and how you respond to them to boost the reach of your brand. Good social listening skills let you post content based on what your customers and prospects want to see and this increases the chances of converting them to leads. Take advantage of free tools such as Google Alerts, Hashtagify, Social Mention, and TweetDeck on Twitter to carry out social listening the right way. 

Set Your Focus On What Really Matters

With Instagram’s recent decision to remove the “like” feature in some countries, more businesses are starting to get a grasp on what matters most on social media. You should see Instagram and other social media channels for what they really are: tools in your business toolbox to help you run your business. Start focusing on the things that really matter and prioritise good content and engagement above everything else. 

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This article was first published on 30th December 2019 and updated on January 7th, 2020 at 3:41 pm

samuelokoruwa

My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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