Social Media Marketing Tips: 5 Ways To Develop An Effective Customer Retention Strategy

The marketing process involves the input of time and hard-earned resources in order to attract the right audience engage them and finally delight them. However, you also have to nurture your prospect and customers to ensure that your brand always remains the best option for them above all other existing alternatives. This is why you need a customer retention strategy. Here are 5 best strategies you can adopt in 2019 to keep your customers loyal to your brand   Develop A Customer Database In order to know which customers you are retaining and how each one is relevant to your business, you need to develop a customer database. You can do this by utilising an ERP software that has a slot for inputting customer data. The slot should leave room for information such as the monthly expenditure of each customer, information like their occupation, monthly income and so on. In this way, you know what to work with and where to channel your retention strategies into.   Celebrate With Them On Their Special Days When working to retain customers, what you want to do is give them a good impression of your brand. What better way to to do this than to celebrate with them on their special days? The little effort of sending birthday  or anniversary wishes and emails to your customers can go a long way in keeping them loyal to your brand.   Target Them With Special Offers Go the extra mile by making sure your customers know there is something in for them when they patronise your business. In addition to quality service, customers also appreciate discounts, special offers or even coupons from time to time.   Pay Attention To Your VIP Clients Your business wouldn’t be what it is today without your top clients and customers. That is why you must treat them like royalty and show them you appreciate their patronage. You can check your ERM software to identify your top 10 customers and target them for follow-ups, offers, and feedback.   The Art Of Customer Service The saying “customers are always right” might sound cliche but it remains ever true in the world of business. When prospects and customers patronise your business, they have expectations which they expect you to live up to when rendering service to them. In cases where these expectations are not met, they get disappointed and could easily lose interest in your business. However, quality customer service can go a long way in quelling the misgivings they have about patronising you in the future. When receiving feedback from them, give them the opportunity to express how they feel about your brand, be sensitive to identify pain points and find ways in which you can adjust accordingly.

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This article was first published on 14th January 2019

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