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Launched three years ago, Facebook Live has become an increasingly popular tool for marketing. Statistics show that people spend more time watching live videos than they do with recorded videos. If you’ve never made use of Facebook Live, it is important that you take advantage of the platform especially now that it is still a popular trend.

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I’ve gathered five great ideas of how you can use Facebook Live for your business. If you want to boost brand engagement and awareness, then these 5 ideas are your best bet.

See five of these techniques below.

Host Q & A Sessions

Hosting Q & A sessions is one of the most brilliant ways anyone can start posting on Facebook Live. This is because it helps you to easily get feedback on your performance and allows you to have an idea of the kind of content your viewers want to see. With such information at your disposal, you will be able to generate content quickly and curate it with your audience in mind. Whenever you hold Q & A sessions, make sure you answer questions from your viewers. This will help to boost engagement, make the objectives of your brand clearer, and promote brand exposure.

Stream”How To” Videos

When creating content, your utmost goal should be to provide value for your audience. One of the best ways you can do this is by teaching your audience something you’re extremely knowledgeable about. This is a great avenue to connect with your audience and promote brand awareness effectively. Not only are such videos helpful to viewers but they also make for share-worthy content that will keep people coming back for more. 

Run a Contest

Contests are effective strategies for driving engagement on social media. To maximise the result of a contest, you can try running it on Facebook Live. This is effective because the deal is time-limited due to the length of your video. Therefore, there will be a higher involvement rate from viewers who wouldn’t want to miss such a deal. You can ask your followers to leave comments in order to have a chance to win a prize and select the winner using a randomiser network. Or you can pose questions and award the one with the best answers.

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Behind the Scene

Giving your followers a glimpse of what goes on behind the scenes of your business is a great way to personalise your brand and strengthen the bond between you and your followers. Go live giving a tour of your office, introducing your team, or showing the behind the scenes of some event. Remember, people like to feel like they are a part of something big and EXCLUSIVE. 

Stream an Exclusive Interview 

Do you know someone in your industry who you believe your audience would be glad to learn from? Invite them for an exclusive interview and stream it on Facebook Live. This is a great way to engage with your followers and take your brand’s exposure to another level.

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This article was first published on 16th January 2020


My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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