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  There was a time when third-party marketing solutions for brands on Instagram were few. In 2020, however, circumstances have changed, and the average Instagram user now has access to a myriad of Instagram tracking apps and tools.
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The goal now is to find the best Instagram analytics tools. Due to Instagram’s recent spike in popularity and frequent API updates, finding a stable long-term solution is difficult. That’s why I’ve put up a list of Instagram analytic applications and tools to assist you in mastering your data and metrics. Whatever your objectives are, this collection of free and paid Instagram reporting tools will assist you in achieving them.

Social Fox

When it comes to conducting a great Instagram campaign, SocialFox provides all of the tools you’ll need. SocialFox offers three pricing categories, allowing you to choose the one that best suits your needs. SocialFox allows you to gain insights into what makes a campaign successful, as well as details about the audience you want to target. It also allows you to track your engagement to discover best performing content and use that data to improve your performance, develop brand awareness, establish relationships with dedicated fans, and increase conversions.


Iconosquare is an Instagram and Facebook analytics solution for businesses with numerous profiles. It gives you crucial information about engagement, competitors, and industry influencers who are responding to your postings.
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Iconosquare offers a free Instagram audit for business profiles in addition to analytic tools. The audit verifies that your profile follows the platform’s best practices and assesses your account settings in general, focusing on your 30 most recent posts. With the increasing competitiveness of Instagram, having a bird’s eye perspective of your online presence is always a good idea. Iconosquare provides you with this advantage.


When you’re ready to take your brand beyond Instagram, Brandwatch is one of the most comprehensive platforms available. Brandwatch provides several other benefits in addition to being an analytic tool. It helps you stay on top of trends and keep an eye on sentiment, which can have a great impact on the kind of content you share with your audience. To get started, contact Brandwatch for a demo, and an agent will tailor your tool to your company’s needs. The advantage of this method is that you will not be squandering money on items that you do not require.

Union Metrics

Though it isn’t as advanced as some of the other tools on this list, it does provide a useful feature called Free Instagram Checkup. This tool displays a number of suggestions that Instagram users can apply to increase their brand’s engagement and reach. It also has a keyboard function that allows customers to keep track of all the conversations surrounding their business. Union analytics is a fantastic tool for getting detailed information on the most popular hashtags, followers, and average post-interaction. Featured Image Source: Neil Patel
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This article was first published on 5th November 2021


My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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