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  You probably feel alone because you are yet to define and finalize your social media goals. But you should know that you are not alone. Most social media marketers have confessed to experiencing difficulty when it came to aligning their social media campaigns with their brands’ goals. Social media goals (and objectives) are what every brand should have because trying to navigate social media with any would be frustrating.
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Marketers are therefore tasked with the job of discovering ways how to meet the daily needs of their clients whilst knowing what they want. This is the reason why we are discussing social media goals.

Why Do You Need Social Media Goals?

There are a few of the reasons why every social media marketer needs to set goals for their brands. These include: 1. Accountability: Your goals will help to justify every move you make on social media and every action that you take. If you have laid down some specific goals to be achieved, you will feel confident in the roles you have assumed to bring success to your brand’s social media strategy. 2. A well-tailored budget: With your goals carefully mapped out, you will be able to see what you need to invest in and what you should not spend your money on. 3. Social media goals can serve as metrics for the amount of engagement, clocks and revenue you want to get.

How To Set Social Media Goals

Get a general/broad objective: You need to start your goal-setting process by beginning with drafting an objective that defines the primary purpose of your brand. Do you plan on growing your online community? Are you looking for engagement? Are you trying to generate leads for a new product? Is your customer service channel effective? All these are questions that would help you determine your overall objective. After that is settled, you should consider drafting a list of goals that should drive your social activities.
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Get your SMART goals: SMART is an acronym for:

  • Specific: Your goals should be clear and defined.
  • Measurable: Your goals should have one or more metrics.
  • Achievable: Your goals should be achievable.
  • Realistic: You should be able to achieve your goals with your current resources of money.
  • Time-sensitive: Your goal should have a time frame.
Choose a Metric: As a marketer, you should try to identify what specific metric is perfect for attaining your goals. A metric can act as a compass that will practically help you in achieving bigger goals. There are some tools that are capable of breaking down some of your data points for easier evaluation. Tracking your results over time: You need to monitor your data over time to find out if you are reaching your goals or not. Look at the change that has happened since you started implementing your goals. Is the change positive or negative? When you find your answers, you will know if your goals are working or not. Examples of Social Media Goal(s) you can set for your brand include:
  • Increasing brand awareness.
  • Generating leads and sales for a new product.
  • Growing your brand’s audience.
  • Increasing online community engagement.
  • Increasing web traffic.
In conclusion, there is a need for every social media marketer to set goals if they want their brand to be successful. It will surely help them to know what to expect as well as to know the necessary steps needed to execute their campaigns. Featured Image Source: CNA
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This article was first published on 31st March 2022

ernest-chigaemezu

Ohia, Ernest Chigaemezu is a writer, editor, and grade teacher based in Jos, Nigeria.

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