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Last week, Nigerian songbird, Simi, surprised everyone with the announcement of her new record label.

The singer, who disengaged from X3M in May 2019 after her two-album contract with the record label came to an end earlier in the year, made the announcement on Friday, 21st June 2019.

“The norm is to do a formal and proper press release, with big, impersonal words – but this is me and you.

We started with true laughs, constructive criticism, silly jokes and personal moments. We’re gonna keep it that way.

All I’ve ever wanted was to live my dreams – to do it on my terms, but for you. Each step I’ve taken has brought me here. This is only the beginning of the best part of my journey. I hope that you stand with me, fight with me, love with me and grow with me. My team and I have continuously put our hearts into it. Like Michael Jackson said, “Don’t stop till you get enough…” We never want to let you down. Proof: I’m using a Michael Jackson quote.

So, with a heart full of excitement, I introduce Studio Brat to you. It’s Ours. Let’s do what we do! ?”

Simi began her music career as a gospel singer, with her first album “Ogaju” released in 2008. She signed a record deal with X3M Music in 2014 and released two chart-topping albums “Simisola” in 2017 and “Omo Charlie Champagne, Vol. 1” in 2019. The singer has also released her first single on the new “Studio Brat” label, titled “Jericho“. It features celebrated Reggae-ancehall singer, Patoranking.

Source: Wikipedia

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This article was first published on 24th June 2019


Akwaowo Willie is a social media consultant for several businesses including SMEs and Startups. He is also an entrepreneur and writer with interests in entertainment, media, fashion, among others. He is married, with 2 adorable children.

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