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How To Build an Influencer Marketing Campaign from Scratch
April 19, 2022
Influencer marketing has become a powerful tool for brands looking to connect with their audience more authentically and engagingly. According to a study by Influencer Marketing Hub, the influencer marketing industry is set to grow to approximately $21.1 billion in 2023. This growth underscores the effectiveness of influencers in reaching and engaging target audiences. … Continue reading How To Build an Influencer Marketing Campaign from Scratch
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Creative Ways to Use Instagram Stories for Marketing
April 19, 2022
Instagram Stories, a feature introduced in 2016, quickly became one of the platform’s most popular tools, with over 500 million daily users. This feature allows users to post photos and videos that disappear after 24 hours, creating a sense of urgency and exclusivity. Read more about Social Media For businesses, Instagram Stories offer a … Continue reading Creative Ways to Use Instagram Stories for Marketing
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7 Marketing Strategies for Beginners
April 19, 2022
If you’re reading this article, there’s at least a slight chance that you’re new to doing marketing. Perhaps you run a business that needs to get the word out about what it does, or you’re staff at an organization that wants you to suggest or launch marketing strategies. Whatever the deal is, you know … Continue reading 7 Marketing Strategies for Beginners
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How To Make Your Small Business Brand More Powerful in 2024
April 19, 2022
A strong brand differentiates your business from competitors. That’s a big deal in a world that’s filled with so much information overload. It also prepares the ground for you to build trust, loyalty, and credibility among your customers. As we navigate through 2024, here are some actionable strategies to make your small business brand … Continue reading How To Make Your Small Business Brand More Powerful in 2024
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The 7 Consumer Behaviours Shaping the Nigerian Market
April 19, 2022
In the bustling marketplace of Nigeria, home to over 200 million people, understanding consumer behaviour is the key to business success. With a diverse population spanning various income levels, cultural backgrounds, and preferences, Nigerian consumers exhibit distinct behaviours that drive their purchasing decisions. Here, we delve into seven essential consumer behaviours that every business … Continue reading The 7 Consumer Behaviours Shaping the Nigerian Market
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7 Traps Founders Should Know About the Nigerian Market
April 19, 2022
Nigeria, Africa’s most populous nation and the continent’s fourth-largest economy is a land of immense potential for entrepreneurs. With a booming youth population, a growing middle class, and a rapidly developing tech scene, the Nigerian market offers a vast and exciting landscape for founders looking to scale their businesses. However, navigating this dynamic market … Continue reading 7 Traps Founders Should Know About the Nigerian Market
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Using Pinterest and Instagram for Visual Marketing Strategies
April 19, 2022
Visual marketing has become an essential strategy for businesses looking to attract and engage audiences effectively. Among the plethora of platforms available, Pinterest and Instagram have emerged as powerful tools due to their visually-driven content and large user bases. This post explores how businesses can leverage these platforms to refine their visual marketing strategies. … Continue reading Using Pinterest and Instagram for Visual Marketing Strategies
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Developing an Influencer Marketing Strategy for Small Businesses
April 19, 2022
Small businesses often face the challenge of achieving substantial market reach with limited resources. An influencer marketing strategy provides a viable solution by leveraging individuals with high engagement rates and dedicated followings to enhance brand awareness and credibility. This approach is particularly effective for small businesses to expand their digital footprint and connect with … Continue reading Developing an Influencer Marketing Strategy for Small Businesses
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Effective Community Management: Keeping Your Audience Engaged
April 19, 2022
Effective community management is essential for cultivating a vibrant and engaged audience, whether for a brand, a social media platform, or an online forum. A thriving community supports user retention and satisfaction and also helps promote brand loyalty and user-generated content. Read more about Social Media Below are key strategies to ensure your community … Continue reading Effective Community Management: Keeping Your Audience Engaged
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8 Tips for Creating Viral TikTok Content
April 19, 2022
TikTok has emerged as a powerhouse for content creators aiming to capture the attention of millions with short, engaging videos. As users scroll endlessly for entertainment and information, crafting content that resonates and sparks viral potential becomes a thrilling challenge. Read more about Social Media This post offers practical tips for creating TikTok videos … Continue reading 8 Tips for Creating Viral TikTok Content
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How PropTech Founders Can Expand Their Customer Base in Nigeria
April 19, 2022
In Nigeria’s vibrant real estate market, PropTech startups are rapidly emerging as key players, offering innovative solutions to streamline property management, enhance tenant experiences, and drive efficiency across the industry. However, for PropTech founders looking to scale their ventures and expand their customer base, navigating the complexities of the market can be challenging. In … Continue reading How PropTech Founders Can Expand Their Customer Base in Nigeria
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Utilizing Pinterest for Business: Tips for Driving Traffic and Sales
April 19, 2022
Pinterest has emerged as a powerful platform for businesses looking to increase their online presence, drive traffic, and boost sales. With millions of active users seeking inspiration and products, Pinterest offers a unique opportunity for companies to showcase their brands and products. Read more about Social Media By implementing strategic practices, businesses can effectively … Continue reading Utilizing Pinterest for Business: Tips for Driving Traffic and Sales
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Growing Your SaaS: Easy Strategies to Get More Customers
April 19, 2022
Running a software business, especially a SaaS (Software as a Service) company, is like tending to a garden. You plant the seeds of your product, nurture them with care, and watch them bloom into a beautiful array of satisfied customers. But to make your garden flourish, you need to know how to attract more … Continue reading Growing Your SaaS: Easy Strategies to Get More Customers
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Boost Your T-Shirt Business with TikTok: Simple Tips for Success
April 19, 2022
Social media platforms like TikTok offer fantastic opportunities for businesses to reach new audiences and grow their brands. If you’re in the t-shirt business and looking to expand your reach, TikTok can be a powerful tool in your marketing arsenal. In this article, I share some simple tips to help you leverage TikTok to … Continue reading Boost Your T-Shirt Business with TikTok: Simple Tips for Success
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SEO Solutions in Digital PR to Promote Products & Services
April 19, 2022
In the dynamic landscape of digital marketing, Search Engine Optimization (SEO) plays a crucial role in enhancing the visibility and reach of products and services. One powerful facet of SEO is its integration with Digital Public Relations (PR), where strategic planning and execution can significantly amplify the promotion of products and services. In this … Continue reading SEO Solutions in Digital PR to Promote Products & Services
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By reuben-kalu
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