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BUSINESS Fashion

2 Helpful Tips On How To Start A Fashion Brand In Nigeria

April 19, 2022

Fashion in Nigeria has witnessed an impressive growth. Clothing is beyond body coverage, it represents style, comfort, luxury and identity. People wear clothes to feel good, express themselves, and they are willing to pay to suit their needs. Read more about Fashion Having a fashion brand is a very productive business venture. As the owner … Continue reading 2 Helpful Tips On How To Start A Fashion Brand In Nigeria

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How To Social Media

Social Listening On Twitter: How To Go About It

April 19, 2022

The internet has taken the lead in promoting business relationships and in improving communication levels between brands and their customers. Social media is made up of various platforms to improve and promote your business, create a good environment for communication between you and your customers, and has served as the best place for you to provide answers … Continue reading Social Listening On Twitter: How To Go About It

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BUSINESS

How To Build An Audience That Buys From You

April 19, 2022

  Building a successful business lies in having a ready market that will buy or patronize you. Without an audience, how do you expect your business to grow? Your audience is very pivotal to the growth of your business. The audience is even an active stakeholder in your business organogram. They push and popularize your … Continue reading How To Build An Audience That Buys From You

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Did You Know? Fitness Health

Did you Know? 6 Ways To Care For Your Gut

April 19, 2022

In human anatomy, the intestine is also known as the bowel or gut. It is that part of the gastrointestinal tract that extends from the pyloric sphincter of the stomach to the anus. The gut is a part of our digestive system. As such, it works hand in hand with other organs to ensure that … Continue reading Did you Know? 6 Ways To Care For Your Gut

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BUSINESS TECH

The Secret To Retaining Gen Z Customers

April 19, 2022

  The present landscape of the business world is about being forward-looking. From the mode of business operations to customer-based structures, building a business with Gen Z in mind is more than important. Read more about Business Commonly distinguished as people born between the mid-1990s and the 2010s, Gen Z will prove increasingly powerful and … Continue reading The Secret To Retaining Gen Z Customers

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BUSINESS

How To Find Your Brand Voice In 3 Proven Steps

April 19, 2022

  In today’s business world, your brand must stand for something and be known for something. Having a brand voice is very pivotal, as it allows you to get recognized by competitors. Your brand voice is a significant part of your online personality, but finding it can be a difficult process. The idea behind finding … Continue reading How To Find Your Brand Voice In 3 Proven Steps

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BUSINESS

5 Engaging Marketing Print Advertising Ideas That Can Draw Customers To Your Business 

April 19, 2022

  These days, many people often believe that traditional marketing ideas like print advertisements are outdated. But they are all wrong. Even the biggest brands like Coca-Cola and Tecno are still involved in print advertising campaigns. If you should drive around the highways of Lagos and Abuja and Enugu, you will find giant billboards advertising … Continue reading 5 Engaging Marketing Print Advertising Ideas That Can Draw Customers To Your Business 

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BUSINESS

4 Ways To Make Customers Stay Loyal To Your Brand

April 19, 2022

  Without solid customer loyalty, your brand will go into oblivion in a matter of time. There are countless companies in Nigeria and the world at large, that shut down due to poor customer loyalty. Wise business owners make building customer loyalty a fundamental target for their marketing strategies. Based on several sources, custom loyalty … Continue reading 4 Ways To Make Customers Stay Loyal To Your Brand

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BUSINESS

How To Use Emotions That Influence The B2B Purchase Decision-Making Process

April 19, 2022

  Emotions influence B2B (Business To Business) buyers. The big truth is that all of us are emotional beings, and smart B2B use our emotions to get us to make decisions and purchase their products. Unfortunately, emotion is a misunderstood concept in B2B marketing. It’s often implied that it only has a role to play … Continue reading How To Use Emotions That Influence The B2B Purchase Decision-Making Process

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BUSINESS

4 Keys To Telling A Great Brand Story That Increases Sales

April 19, 2022

  Telling a great brand story is the secret most iconic companies like Apple Inc, Meta, Coca-Cola, Nike, Louis Vuitton, and many others employ to stay ahead of their competitors and rake in more revenue. A brand story is when you effectively tell your audience what your company is all about (why it exists), what … Continue reading 4 Keys To Telling A Great Brand Story That Increases Sales

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BUSINESS

Business Growth Tips: How To Leverage Online Reviews To Grow Your Business

April 19, 2022

If you’re a business owner, you’ll hope that your efforts at marketing your products or services will convince your target audience to become paying customers. However, many of them won’t be moved to buy anything from you just because you’ve said positive things about your offerings. Read more about Business growth By contrast, potential customers … Continue reading Business Growth Tips: How To Leverage Online Reviews To Grow Your Business

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Beauty

House Of Tara

April 19, 2022

  When we talk about makeup in Nigeria, we cannot but mention the name of the founder of the House of Tara. Tara Fela-Durotoye (born 6 March 1977) is a Nigerian beauty entrepreneur and lawyer. She is a pioneer in the bridal makeup profession in Nigeria. She launched the first bridal directory in 1999, set up … Continue reading House Of Tara

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apps FinTech

Nigeria’s GIGM App Integrates Bills Payment, E-wallet Features 

April 19, 2022

GIG Mobility (GIGM, formerly GIG Motors), a Nigeria-based transport company has released electronic wallet and bill payment features on its app this week as part of its effort to broaden its offerings beyond road mobility. Read more about Apps According to GIGM, the new functionalities allow its more than 600,000 members to “fund their e-wallet … Continue reading Nigeria’s GIGM App Integrates Bills Payment, E-wallet Features 

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BUSINESS

SME Spotlight: Boxes And Baskets

April 19, 2022

Gifts are an important part of our lives. Whether we receive them by surprise or already expect them when they are handed to us, they lift our moods and make us appreciate the giver. And if they’re well-chosen by the ones who grant them, they could make a lasting impression on us for good. Read … Continue reading SME Spotlight: Boxes And Baskets

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BUSINESS TECH

Marketing Trends To Look Out For

April 19, 2022

Over the years, technology has advanced consistently, thereby affecting almost every aspect of our lives; this means that most of the trends we look out for are focused around technology. Marketing as well has been affected by these trends, because it is constantly changing and becoming broader. These trends tend to up your marketing skills … Continue reading Marketing Trends To Look Out For

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