Post Image
  Born on the 3rd of October, 1968, Obi Asika is a Nigerian creative industries entrepreneur. He is known for his involvement in the growth of Nigeria’s music industry, as the founder and CEO of Storm 360 – an indigenous music label which spawned entertainers including Naeto C, Ikechukwu, Sasha P, General Pype, L.O.S., Ms Jaie, Tosin Martins, and Yung 6ix.
Read more about Men you should know
He is a founding partner of Dragon Africa – a Strategic Communications Firm based in London, Lagos and Accra, and is the Chairman of OutSource Media, a leading communications and content production company. Asika also sits on the board of the Collecting Society of Nigeria (COSON) and is a prominent figure in laying the infrastructure for the growth and development of the media & entertainment industry.

Background and Education

This section of a biography of a living person does not include any references or sources. Please help by adding reliable sources. Contentious material about living people that is unsourced or poorly sourced must be removed immediately. Asika comes from the town of Onitsha in Anambra State, Nigeria and was born at the peak of the Nigerian civil war. His father, Anthony Ukpabi Asika, was Administrator of East Central State, Nigeria during the military regime of General Yakubu Gowon. Asika attended Ekulu Primary School, Enugu from 1974 to 1977, and then proceeded to the United Kingdom where he attended Ashdown House, East Sussex between 1977 and 1982. From Ashdown House, he gained a Direct Entry into Eton College, having obtained a Distinction in the National Common Entrance Exams in the UK. At Eton College, Asika held several positions including School Prefect, Secretary of the Political Society and Secretary of the Film Society. Asika was a Research Assistant at the World Trade Centre of Nigeria between 1986 and 1987. In 1987, he enrolled at the University of Warwick from which he received an LLB Hons in 1990. At the University of Warwick, Asika was Secretary, Nigerian Society; Member, Political Society; Member, Afro-Caribbean Society; Radio Host & DJ and Events Promoter.


Asika has wide transnational business interests in areas including oil and gas, real property, information technology, agriculture, sports, media & entertainment. Between 1987 and 1990, Asika organized successful concerts, charity and entertainment events at university campuses around the UK. He also hosted a weekly radio show at the University of Warwick. He was equally DJ and promoter of over 200 events at universities and clubs in London, using venues such as Legends, Dingwalls, Camden Palace, Brighton Hippodrome, Wall Street, Shaftesbury’s, Crazy Larry’s, Roxanne’s, and L’Equipe Anglaise.
Sign up to the Connect Nigeria daily newsletter
In 1991, Asika founded Storm Productions, a Nigerian entertainment company whose record label arm is notable for ushering in a new generation of Nigerian musical talent, including Naeto C, Ikechukwu, Sasha P, Tosin Martins, Banky W, who changed and developed the Nigerian music landscape. Asika is the Chairman of OutSource Media, a leading communications and content company that has been involved in the production of Nigerian reality television programmings such as Big Brother Nigeria, The Apprentice Africa, Dragons Den, Glo Naija Sings, Vodafone Icons Ghana, Calabar Rocks, Amstel Malta Box Office, 100% Naija, and the Winner Is…, Football Legends, The Voice, and Ignite Africa. Asika is also the Founder of Dragon Africa – a strategic advisory firm which holds the rights to and produces Social Media Week Lagos – a conference on new media, technology and business – with Asika as Chairman of the Advisory Board and, the Executive Producer of the Conference. Asika also served as the West Africa Partner and Co-Founder of AMPN West Africa, a production company network which works across Lagos, Nairobi and South Africa with TV formats including The Voice,  And The Winner Is, and I Love My Country, with offices in Amsterdam, Lagos and Johannesburg. Asika has worked – and continues to work – with The World Bank, international companies, and government at state and federal levels to shape public policy and create an enabling environment for the creative industries in particular and commerce in general. He has been involved in developing and nurturing entrepreneurship, sports, creativity, and youth by contributing to various government and policy-shaping initiatives including Governing Council Member, Nigeria, Africa 2.0, and Senior Special Assistant to the President of the Federal Republic of Nigeria, President Goodluck Jonathan (2015). In terms of sports development, Asika has served on numerous bodies as well as driving sporting activities around the African continent including Eko Football (Lagos Football Association) and Soccerex West Africa. In 2014, Asika was appointed to the African Advisory Committee of the Smithsonian’s National Museum of African Art in Washington DC. He is the first overseas individual invited to join the committee. Source: Wikipedia Featured Image Source: RDF Strategies
Got a suggestion? Contact us: editor at connectnigeria dot com

You might also like:
This article was first published on 5th September 2020


Jeremiah is a scholar and a poet. He has a keen eye for studying the world and is passionate about people. He tweets at @jeremiahaluwong.

Comments (15)

15 thoughts on “Men You Should Know: Obi Asika”

  • Brilliant write up. Well done and keep up the good work.

  • how old do you have to be to buy cbd minnesota

  • what is cannablast cbd oil made of

  • I hope you don’t mind me reaching out to you, but I cannot seem to be able to find an online shop that sells: CBD Honey Sticks Green Apple 10 Pack by JUSTCBD and Delta 8 Gummies Watermelon Supernova 250MG by JUST DELTA. I am struggling to find the official site! Cheers 🙂

  • Has anyone ever shopped at Vape N Tobacco Spot? 🙂

  • Has anyone ever vaped DEBOSCH Purity Collection SALTS Ejuice?

  • By way of introduction, I am Mark Schaefer, and I represent Nutritional Products International. We serve both international and domestic manufacturers who are seeking to gain more distribution within the United States. Your brand recently caught my attention, so I am contacting you today to discuss the possibility of expanding your national distribution reach.We provide expertise in all areas of distribution, and our offerings include the following: Turnkey/One-stop solution, Active accounts with major U.S. distributors and retailers, Our executive team held executive positions with Walmart and Amazon, Our proven sales force has public relations, branding, and marketing all under one roof, We focus on both new and existing product lines, Warehousing and logistics. Our company has a proven history of initiating accounts and placing orders with major distribution outlets. Our history allows us to have intimate and unique relationships with key buyers across the United States, thus giving your brand a fast track to market in a professional manner. Please contact me directly so that we can discuss your brand further. Kind Regards, Mark Schaefer,, VP of Business Development, Nutritional Products International, 101 Plaza Real S, Ste #224, Boca Raton, FL 33432, Office: 561-544-0719

  • Good Afternoon everybody , can anyone recommend where I can buy CBD Topical Salve 100mg By Natural Leaf CBD?

  • Hello everyone , can anyone recommend where I can buy Rebellion CBD?

  • where can i purchase organic cbd oil in maryland

  • It’s a shame you don’t have a donate button! I’d most certainly donate to this superb blog! I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to brand new updates and will share this website with my Facebook group. Chat soon!

  • I’m extremely impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Either way keep up the excellent quality writing, it?s rare to see a great blog like this one today..

  • It is indeed my belief that mesothelioma is usually the most deadly cancer. It’s got unusual characteristics. The more I really look at it the greater I am sure it does not react like a real solid cells cancer. If perhaps mesothelioma is often a rogue virus-like infection, so there is the possibility of developing a vaccine and offering vaccination to asbestos subjected people who are open to high risk connected with developing long run asbestos linked malignancies. Thanks for revealing your ideas about this important ailment.

  • I have witnessed that expenses for internet degree authorities tend to be a terrific value. For instance a full Bachelors Degree in Communication from The University of Phoenix Online consists of 60 credits from $515/credit or $30,900. Also American Intercontinental University Online comes with a Bachelors of Business Administration with a overall program requirement of 180 units and a cost of $30,560. Online degree learning has made obtaining your education so much easier because you might earn your degree from the comfort of your dwelling place and when you finish from office. Thanks for all other tips I have certainly learned through the blog.

Leave a Reply

Your email address will not be published. Required fields are marked *