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  The advent of modern-day technology has made online marketing and business promotion the talk of the day. The use of social media has made digital marketing the front, centre, and back of business promotion and visibility in the last ten years. Why this is good and affordable, it does not conceal in total the effectiveness of traditional marketing strategies – offline marketing. There are still low-cost and result-oriented offline business promotion strategies to engage in.
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If you are hungry for success in your business and desire to dominate your industry, leveraging the two business promotion practices – online and offline business promotion strategies – becomes non-negotiable. Offline marketing is simply the use of traditional business promotion tactics, such as TV adverts, radio adverts, billboards, bus adverts, flyers, prints, in-person events etc., to promote and market a business. This mothed is still effective and can be used to augment your online marketing strategies. In this article, some low-cost offline business strategies you can use to promote your business are discussed.

1: Create A Business Card

We believe your business is already existing and it’s well registered, so to create awareness for your business, you would need a good and well-detailed business card. Your business card serves as your business bio in the offline market. It should carry all the necessary information about your business and its location. This will help you from talking much.

2: Run A Local Newspaper Advert

Everything is indeed going online, bloggers are doing wonders, yet some people still hang around newspaper vendors to read news and headlines. Running a business ad in a local newspaper can get these people into your business and create more awareness for it.

3: Mount Billboards

Design breathtaking billboards and mount them in strategic corners in the cities; major bus stops, roundabouts, event centres, city hubs, etc. These help to create awareness and draw attention to your business.

4: Run Tv And Radio Adverts

Discover the most popular and well-listened radio and tv stations in your cities and run adverts on them.  you can also go live on-air with your team and engage the public. While on air, let there be a call and answer session with your audience.

5: Create Flyers And Stickers

It is also important to leverage the service of commuter transporters in promoting your business. Create flyers and stickers and give them to them for a little token, let them paste the flyers and stickers on their vehicles or even share some with the commuters.
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6: Engage In Trade Shows

Attend trade shows, this is another way to generate leads and make good sales. Trade shows create massive exposure for businesses; you showcase your products, services and sell your uniqueness to the public.

7:  Organize An Event

Organize youth empowerment or awareness event in your vicinity. Engage industry experts, set prizes that will attract the public, speak on radio and TV events. Be known in your locality.

8: Use Direct Mail

This is a traditional way of marketing and promoting a business. Direct mail entails distributing sales copies to people door steeps. This is an old form of copywriting and it still works today.

9: Run A Media Giveaway

Local media houses such as radio and Television stations are always looking for free products to gift their audience. You can send your branded product to them, as this is another way of advertising your business.

10: Rebrand Your Business

Rebrand your business by effecting some changes here and there, maybe on the product packages, product designs, customer service, etc. You would be surprised at what this little change can do for your business. A good business marketing strategy should combine both online marketing strategy and offline marketing strategy. This is to ensure that no potential customer is left out for any reason. Let your business thrive both online and offline. With these tips shared, your business can still maintain the same tempo it has online offline. Featured Image Source: SEOClerks
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This article was first published on 26th January 2022

chidiogo-akaelu

Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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