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The challenge which started first with a tweet from Abel Idume calling for a brand design challenge for locally-made products saw Nigerians in their numbers designing brands for any locally-made product of their choice and exhibiting their creativity under the hashtag #locallymade. Soon, graphic designers across Africa began to upload branded photos and showcase their talents with the hashtag. The main purpose of the challenge was understood as everyone, particularly Nigerians, found an ingenious way to turn this challenge into something beautiful and the results are sure to leave you astonished and feeling represented. Some of the designs were made using Canva, Freepik, Figma and other photo editing apps, while some participants got their pictures from Shutterstock. The #locallymade challenge is making more designers put their work out and this fact is simply amazing. It has also made companies and recruiters show interest and invite promising designers and strategists who are ready to take the career leap in the fast-growing brand design industry in Africa to join them.
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The #locallymadechallenge is the modest tip of a now evolving iceberg of activities that are deep as they are wide. This is proof that Africans, and by extension Nigerians, have a lot to offer to the creative economy worldwide. An online conversation was eventually set up on Twitter for designers. The space was meant for everyone in the creative industry to have an exchange and learn from each other and to also share their experiences. Creatives joined and voiced out how most of them were able to overcome the fear of posting their work. Indeed, the starters of this challenge started a much-needed movement for graphic designing, setting the chance for a ripple effect to take place. With the use of hashtags, the challenge has become popular in the Nigerian space. More and more designers are trying out their skills and branding food items, snacks, and delicacies peculiar to their areas. And with the aid of social media, which has become a uniting force, designers are getting discovered, their efforts/talents are appreciated, and they are able to connect with themselves, seek advice from colleagues, and exchange ideas that would make them get better at what they do.
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