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As a business owner, you can utilize Google to organize your business, establish an online presence, even attract customers, and get ahead of competitors, Here’s how you can leverage Google and grow your business: Establish an Online Presence With Google’s Get Your Business Online (GYBO) project, which helps businesses create and establish their presence online, a business owner can establish his business online. Google has collaborated with thousands of local organizations to help businesses build their websites, stay on top of Google search results and attract customers. Google My Business Another strategy that Google offers to businesses is to stand out, and your business has the opportunity to connect with customers all over the world. In addition, it allows your business to show in the local/map results on a Google search results page when people are looking for a local service or business. It also allows you to show business opening hours, contact details and even directions to your place of work, should people need to visit you. Google+ page With this Google tool, businesses can build loyal customers and keep customers coming back with news updates, event announcements, and special offers and discounts. Business Google+ pages let you keep contacts in the circle by sharing status updates, photos, videos and links. It also helps you incorporate your customers and followers into your marketing campaigns. Google Posts/ Blogging Recently, Google can allow you share content directly on the platform under the knowledge panel, this means that anyone searching for you or your business will have access to the business posts you upload and you can include pictures, videos and create events alongside your business posts. Blogging about your business can help improve your SEO rankings on Google with minimal effort and resources. This is because Google prefers to give users fresh, important content with every search, so if you create engaging blog posts with valuable information on certain areas that your ideal customers are searching online for, you have more chances to be ranked higher by Google and discovered by new customers.
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Google Analytics This is another powerful free tool that lets businesses evaluate traffic and monitor visitor performance to determine what is and isn’t helping a website meet its goals. It offers a variety of visitor metrics, such as audience engagement, mobile and social media traffic, bounce rates, referral traffic information used to determine whether marketing campaigns are working and how they can be improved. Google Workspace Google workspace offers a streamlined collection of web-based office programs, along with cloud storage and collaboration service. It also consists of Gmail, Calendar, Drive, office apps Docs, Sheets and Slides, Hangouts and more. These platforms come with desktop and mobile access, offline support and Google-backed security and they help you organize your business and its operations effectively. Google Ad Words This is a tool used to boost sales and grow your business, and businesses can take advantage of this tool by creating advertisements that appear on relevant Google search results, including those on mobile devices and related websites. You can change your ads at any time and launch them locally, nationally and even globally. Google Ad Words offers full-bodied reporting and analytics tools, so you can monitor ad performance to ensure campaigns meet advertising goals. Undoubtedly, business owners can leverage Google to meet their needs, grow their business and attract customers as well. Featured Image Source: CNET
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