A brand logo is a graphic representation of what that organization stands for and represents. It includes colours, groups of letters, and symbols used to identify a company. A business can’t exist without a logo.
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Asides from the brand name, the brand logo is what stands out in the minds of the customers and distinguishes your business from the competition. For instance, once we see the ✅ sign in shoes, caps, or clothes, we immediately think of Nike. Now, you must not be the one to design your company logo. If you choose to have someone else do that for you, understanding the essence of a logo design would help you choose one fit for your brand. They are:

  • Know What Your Organization Stands For

Make sure the logo perfectly reflects what your organization stands for. Your logo gives people the first impression of what you and your company represent. It should be able to tell a perfect story of who you are and what you do. It shouldn’t be telling a different story to the customers. Knowing this prevents you from accepting logo designs that are an abstraction to your organization’s identity, no matter how beautiful it is.

  • Pick What You Can Use

In choosing a logo, you have to bear in mind that this is what would represent your company for a very long time. Therefore, you have to choose what you will like and be able to use tomorrow, next month, and on the tenth anniversary of your organization. Choose something that would appeal to you and keep you satisfied. Bear in mind that a brand slogan can be changed but a logo design can only be updated having the same basic feel but not completely changed.
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  • Check The Design/Style

Getting a good logo that would perfectly reflect your organization’s identity boils down to choosing the right colour, symbols, texts, icons, etc. But that doesn’t end here. You have to check the design or style for:
  • Simplicity – The design of your logo should give off a feel of simplicity. Customers do not have all the time in the world to stare at your logo. Therefore, strive to create a logo that would effectively reflect your company’s personality in a concise way. Your logo should focus on highlighting the most important aspects of your business in record time. When you keep your logo simple, it becomes memorable.
  • Memorability – A logo is said to be good when it can stick to the minds of your audience. The goal of a logo is to get your customers’ interest by establishing a connection in their minds. Customers are more likely to connect to your brand when they can easily recall your brand and logo.
  • Timelessness – A good logo design should remain relevant and be able to stand the test of time. Inasmuch as it is tempting to design a logo with current trending symbols and styles, bear in mind that trends fade off with time. Timeless logos tend to keep colours basic and simple. For instance, the Nike swoosh logo has lasted for 50 years, and Apple’s logo for 40 years.
  • Versatility – A good logo should be able to remain unchanged when used in a variety of ways, shapes, and backgrounds. Choose a logo that can be reshaped and can adapt to any format you want. This makes it more visible when placed on different media platforms.

  • Originality

As cliché as it might sound, this is very important. Customers have an eye for details and would be able to spot a copycat when they see one. Choose a logo that would stand out from that of others. A fresh piece of creativity that would catch your customer’s eye and steal a spot in their mind when looked upon longer.

  • Show A Third Party

Don’t let your eyes be the only judge of how amazing or sticking the logo is. Let trusted friends, family, or even shareholders take a look at it. Get a second opinion on the design. Find out what the logo says to them on the first encounter. If that’s what you want people to see or know about your company then you’re on the right track. Featured Image Source:
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This article was first published on 17th November 2021

chidiogo-akaelu

Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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