In the 21st century the world has seen business transactions carried out on an easier and faster scale through the use of technological innovations. Advancement in technology has placed developed countries in a position to continue dominating proceedings in the global business market.
In Nigeria, ITScope, a business solutions company with the major aim of making technology simple through the development and deployment of innovative and effective ICT solutions, launched its Inter AD solution. ITScope understands the enormous role played by technology in the growth of businesses. Making technology easy for clients to use is therefore a focal point for the company.
InterAd Solution
InterAd is a user engagement platform designed to enable clients connect directly with their customers. InterAd lets companies and brands create and send animated or branded promotions to pre-selected and targeted subscribers to any network or across any digital device, with the added benefit of incentivizing customer participation.
Simply put, ITScope developed the InterAd solution to:
- Initiate deep brand engagement
- Capture insight, and
- Convert brand participation into more sales
With the understanding that customer expectations are high and have changed in recent times, ITScope is aware of the fact that brand communications need to be relevant, interactive, compelling, and personalized. InterAd instantly drives action that helps you exceed your target and measure everything associated with your business. The solution guarantees users:
- Real-time Analytics
- Guaranteed ROI
- Prize Randomization
- Behavioral Insights
- Relevance
- Interactivity
- Compelling Experience
- Personalization
How it works
- Potential customers either receives or scans (QR code, Social Media, SMS) InterAd unique promotional message.
- Your branded video promotion is displayed, providing an engaging digital message (video content or banner message with a Call to Action)
- The user is then prompted to ‘scratch’ an interactive surface, revealing their prize
- Opt-in forms, surveys, or other forms of data collection can be displayed next, with the prize as the incentive for taking a call to action
- A custom redemption code is then provided, which can be saved or redeemed immediately
The Inter AD Engagement Channels include:
- Social Media
- Facebook, Twitter, Instagram
- SMS+
- QR Codes
- Smart Posters
- Checkout Counters
- Lanyard Badge’s
- Print Media
- Billboards
- Television
- Radio
The infusion of InterAd in campaigns would lead to a substantial increase in cost savings, the borderless brand reach increases brand awareness and enables direct communication to targeted audience.
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