Post Image
Instagram isn’t in want of fashion stores displaying interesting looking wares. They are precisely the sort of businesses that dominate that space in Nigeria. It would take a venture that’s truly unique to capture its target audience’s attention via that platform, and keep them loyal. Esoterique Dynasty appears to be accomplishing just this. Inspired By Uniqueness Founded in July 2017, Esoterique Dynasty’s take on service delivery is driven by an intense focus on its customers’ uniqueness. So says Anuoluwapo Agoro, the enterprise’s founder and CEO. The brand delivers an assortment of fashion assessories, including multi-styled hand bags and jewelry, selected and matched to each new buyers’ peculiar needs. In Agoro’s words, the pieces on sale are “stylish, vibrant, unique and affordable.” The theme of uniqueness seems set quite firmly in Agoro’s description of the business, which she currently runs with Tosin Tioluwani. “Esoterique Dynasty was birthed in a place of need,” Agoro says. “We live in a world in which people are put in the shadows by their need to be like others. We need a world where people can be who they are without question. Diversity makes the spice out of life.” A Growing Fashion Brand A holder of a Degree in Economics from Covenant University, Agoro quit her job with a bank in order to build her own business and focus on her role as a pastor at her local church. She says she received support from people who believed in her vision and started the venture on a slim budget. It has grown quite steadily, bolstered by impressive sales made possible by its marketing on Instagram. In fact, Agoro reckons that Esoterique Dynasty has only had “one average month” in the nine months of its being present on Instagram. She also says the business “has not run at a loss since its inception.” The key to this, she notes, is Esoterique’s success at retaining loyal customers and adding new ones over time. In addition to its current range of offerings, Esoterique Dynasty has plans in the works to launch ready-to-wear clothing and bespoke services. Why Esoterique Dynasty Is Thriving When asked about the Instagram business environment, Agoro puts her finger on what she thinks has aided the performance of her business on that medium. “Business on Instagram has been good generally,” she says. “The major challenge includes the fact that there’s a lot of competition. It takes focus and understanding our target audience to remain competitive.” She has some insights to give as well. “We have discovered that it’s not primarily the number of followers you have that determines your volume of sales, though that’s also important; it’s also the number of satisfied customers which boosts repeat buying and creates more opportunities to sell. Repeat customers market us based on the unique services we render to meet their needs.” Click here to visit Esoterique Dynasty’s Instagram page.
You might also like:
This article was first published on 3rd April 2018

ikenna-nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

Comments (1)

One thought on “Instagram Business of the Month: Esoterique Dynasty”

  • Clement Wrigley

    How’s it going, esqdynasty?

    Want to be Instagram popular?

    Have you ever wondered what it feels like to be an Instagram Influencer?

    Imagine: it is the wee hours of the morning and you’ve promised yourself you’d go for a run today.

    You spring up to check your phone.

    Click the Instragram App.

    You‘re surprised at what is waiting for you: Over 738 likes on a single one of your pictures! There, you can see a a huge amount of likes on your pictures–over 738 on a single photo alone.

    You put your fuzzy slippers on and head to the kitchen for some coffee. After putting on the kettle, you pull out your phone again.

    Bam! Another 63 likes.

    Here comes another one. This time it’s not a like but a message from one of your followers. They congratulate you on your success and let you know they love waking up to your content.

    A smirk appears on your face as you see another message. This person emailed you to let you know she loves your posts.

    While you sip your tea, you start typing up a response. But then your phone buzzes.

    It’s another message coming in. You glance up at the clock–almost time for the gym. You’ll have to reply later.
    Anyways, you get the point. This is the life of an Instagram celebrity. I should know, because I’ve made many of them.

    I’m here to show you how to take control of your Instagram.

    Imagine if you raised your popularity by 100%, or 1000%?

    It’s not complicated to do, although almost no one does. Just check out our website. There, you will learn how to garner Instagram followers and likes like mad…without even trying.

    In just minutes after posting, we get your images piled with likes.

    If you are anything like our other clients, you’ll have a great chance of hitting the “Top Post” section in a very short time.

    Sound too good for reality? Here’s what you have got to do to get a taste:
    1. Click https://picturestorm.fun
    2. Put in your Instagram username.
    3. 10 – 15 likes will be sent to your 3 most recent uploads. Just like that.

    Hitting the Top Post page will 10X your InstaGrowth. But you have got to do more than just want it–you’ve got to do something about it. Are you willing?

    Happy image-uploading.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *