Closing sale deals is so much easier than many people think. Most times, the focus is placed on closing the first deal, and all efforts diminish afterwards. This piece is aimed at showing principles and techniques for closing sale deals, repeatedly.
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Be authentic
It is mostly believed that when your product is hyped, it rings too good to be true to your audience. This might not always be a plus, as people feel it’s all about marketing strategy and campaign to get sales. No product might be all that perfect and top-notch. What makes you sell regardless is turning the seeming disadvantage of your product into an advantage. You could have a proposition that would cost a lot of money. Instead of seeking ways to make it substandard so more people can afford it, you can compare the cost of use with the monies that would be wasted and expended when they go for cheaper deals. At that point, your prospect is made to realize that you might be the cheapest deal. This is an example of turning seeming disadvantages in your favour. You do not sell by sugar coating and experience or eliminating the disadvantages. You sell by being real to your audience, which always turns out to be a win.
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Put yourself in your prospect’s shoes
This is such a game-changer. When you begin to think like your prospect, you get to identify every possible reason they won’t want to patronize you. Sometimes, it even has nothing to do with your business, but more to do with their priority at the moment. Live your prospects’ lives for a moment and think about how you can successfully climb the ladder to their list of priorities. That becomes the route through which you will attempt to pitch. It is never about you. You have to take ownership of your prospect’s needs and seek to solve them permanently. Prepare beforehand for probable questions that would arise, and address them sufficiently, so you are not caught by surprise in any way.
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Introduce urgency
It is always now or never with sales. Make your prospect know what they instantly are losing if your offer isn’t considered immediately. Sales are closed on the premise that the best deal for the prospect is secured. So if a person thinks they will gain more by buying from you immediately, they are more likely to do so. You have to create offers that are irresistible and are best enjoyed when acted upon immediately. Emotions are our largest selling point, and if you learn how to use them to your advantage, you will have access to almost anyone’s money. The chances that if time is given to reconsider an offer, the less likely a sale will happen is actually true. You must be sure to make an impression that gets everyone reaching for their purses almost at once.
Most importantly, be vocal about your care and attentive research of your prospect’s needs. Let them know you have carefully considered their reservations by posing questions they have in their hearts and addressing them sufficiently. When they see the extra mile you would go for them, they would be more comfortable camping with you.
Use these tips consistently and see how much more deals you will successfully close in your business henceforth.
Featured Image Source: Nirmala Mohanan
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