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  YouTube monetization refers to the ways in which you can make money by uploading your videos to YouTube. There are several people that have YouTube channels these days, in their names or their businesses. If you are one of them, and you haven’t started monetizing your efforts, then this article is all you need now. 
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According to YouTube, the prerequisite for monetization is that you must have at least, 1,000 subscribers and must have garnered 4,000 watch hours. This can be achieved by consistency, creating valuable and quality content, and proper promotion of your channel.  In this article, I will be explaining how you can monetize your YouTube channel, especially if you have the prerequisites.

  • Collaborations

Just like we have influencers that collaborate with brands, to create content on Instagram and other platforms, some brands seek YouTube influencers they can collaborate with. YouTube is a vast community, and here, not only do your subscribers get to see your videos, which is a plus for both you and your prospective brand partner. 
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Brands can sponsor or pay you to showcase their products in your videos. It could be trying out their clothing items, accessories, gadgets, makeup collection, etc. This also depends on your niche. This is why, as a growing YouTuber, you should have a niche. This will help brands identify you for something. This is better than being all over the place, and confusing your audience and your prospective brand partners. 

  • YouTube ads

A good way to do this is to join the YouTube partner program. Here, you can easily request ad monetization for your videos. I believe you must have watched YouTube videos, with ads appearing before, in between and after the videos. Inasmuch as that can be really annoying, it is a great way by which YouTubers are making money. The more you watch those ads, the more money they make. This should be a consideration for you while in your pursuit to monetize your YouTube channel.

  • Affiliate marketing

It is no news that affiliate marketing cuts across every nook and cranny of the internet. For your YouTube channel, you can have brands pay you or not advertise their products. However, your gross pay will come from an affiliate link which you will have. This means that once you direct people to patronize that brand, you will ask them to use your affiliate link which will be clearly written in the description of your video. 
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Whenever someone uses the services of that brand or purchases their products through your link, you will be given a commission. This is a smart way to have passive income. Nevertheless, these affiliate deals usually have timelines.

  • Sell your own products

As a YouTube channel owner and business person, you can also do business on the platform. For instance, if you’re mostly a digital creator with some sort of online resource or course, you can easily sell to your audience. With over a thousand subscribers and growing viewers, you can make your products visible to them by simply talking about it. Just as you will promote another brand’s business, you can promote yours and convert your audience to your customers.  Are you prepared now to start earning from your YouTube channel? Grow your following and watch views, and then, follow these monetization methods. You’re sure to be successful at it. 
Got a suggestion? Contact us: editor@connectnigeria.com
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This article was first published on 4th June 2022

chidiogo-akaelu

Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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