You’ve got a business and want to get the word out, right? Maybe you’ve heard about X (formerly Twitter) and how people use it to grow their brand. But how exactly do you do that? Don’t worry, it’s simpler than you think! Let’s go through some easy, practical steps to help you market your business on X effectively.
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Set Up Your Profile Like a Pro
Your profile is the first thing people see when they visit your page. Think of it as your business card. You want it to be clear, and attractive, and tell people what your business is all about at first glance.
Do this: Use a clean logo or picture for your profile photo, write a short bio that explains what your business does, and don’t forget to add a link to your website or online shop.
Example: If you sell shoes, your bio could be, “Quality and stylish shoes for every occasion Free delivery nationwide. Shop now!
www.shoesng.com.”
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Tweet Consistently
Consistency is key on X. You don’t have to tweet all day, but you should post regularly. This keeps your business in front of your audience. Aim for at least once a day or a few times a week.
Let’s try this: Schedule a specific time each day to post. Maybe in the morning when people are on their way to work or in the evening when they’re relaxing.
Bonus tip: Use apps like Buffer or Hootsuite to schedule tweets in advance if you’re busy.
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Engage with Your Audience
X is not just about posting; it’s about having conversations. When people comment on your tweets, reply to them. Retweet interesting posts, ask your followers questions, and take part in trending topics that relate to your business.
Quick challenge: Ask your audience something simple like, “What’s your favourite product from our shop?” or “Which colour do you prefer for our next collection?”
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Use Hashtags Wisely
Hashtags help more people discover your business. But don’t overdo it – one or two relevant hashtags are enough. Use hashtags that are trending or specific to your business.
Example: If you’re selling skincare products, you can use hashtags like #SkincareRoutine or #BeautyTips. But if there’s a trending hashtag related to health and beauty, jump on that too!
Try this: Next time you tweet about a new product or promotion, add one or two relevant hashtags. You might be surprised at how many new people find your business.
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Create Eye-Catching Content
People love visuals. Instead of just tweeting words, mix it up with photos, videos, or even GIFs. Show your products in action or share behind-the-scenes moments of your business. You can even do short video tutorials if your product needs a bit of explaining.
Do this: Take a good picture of your product in good lighting (natural light works wonders) and tweet it with a catchy caption.
Example: “Our new arrival is here! Perfect for the weekend Shop now:
www.shoppng.com.”
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Run Promos and Giveaways
Everybody loves a good deal, right? Use X to promote special offers or run giveaways. This is a great way to get more people to engage with your business and attract new followers.
Challenge: Run a simple giveaway. For example, “Retweet and follow us for a chance to win one of our best-selling products!”
Bonus tip: Make sure your giveaway rules are clear and easy to follow.
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Keep an Eye on Trends
X is always buzzing with trends and viral moments. Jump on relevant trends that align with your business. This can be a great way to gain visibility quickly.
Let’s try this: The next time you see a trending topic that makes sense for your brand, add your voice to the conversation. Just make sure it’s genuine and relevant to your business.
Example: If a trend like #SupportSmallBusiness is popular, tweet something like, “Proud to be a Nigerian small business offering quality handmade products! #SupportSmallBusiness.”
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Use X Ads (When You’re Ready)
You can start marketing your business on X for free, but if you have a little budget, you can try running ads. X ads allow you to target specific audiences, helping you reach people who are more likely to be interested in your products.
Pro tip: Start small with your ad budget, see what works, and adjust from there. You don’t need to spend a lot to get good results.
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Monitor Your Progress
As you market your business on X, keep track of what’s working and what’s not. Check your analytics to see which tweets get the most likes, retweets, or clicks. This helps you know what your audience enjoys.
Do this: Every week, take a few minutes to check your analytics and see which posts performed well. This will help you create even better content going forward.
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Final Thoughts
Marketing your business on X doesn’t have to be complicated. Start by setting up a strong profile, tweeting consistently, engaging with your audience, and using hashtags and visuals to make your content stand out. Once you get the hang of it, throw in some promotions, keep an eye on trends, and consider using ads when you’re ready. Now, it’s your turn. Open up X, send out your first business tweet, and watch your brand grow!
Featured Image Source: MBO Partners
Got a suggestion? Contact us: editor@connectnigeria.com
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This article was first published on 31st August 2024
chidiogo-akaelu
Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.
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