Post Image
  Building a successful business lies in having a ready market that will buy or patronize you. Without an audience, how do you expect your business to grow? Your audience is very pivotal to the growth of your business. The audience is even an active stakeholder in your business organogram. They push and popularize your brands, they buy your solution and give you the necessary feedback that drives business growth. Therefore, it is very important to build an audience and of course, never stop doing so. There are various platforms on which you can build an audience for your brand or business. The most popular is social media. In this article, I share a few indispensable tips that can help you build the right audience that will buy from you. 
Read more about Business growth
  • Determine The Type Of Audience You Want For Your Brand.
Not everyone should be in your audience. You must be deliberate about those you allow into your audience. Many are unsuitable for your business, they have no business being in your audience. If you run a growing business, your social media page must be able to attract like minds. For instance, your page should have a clear-cut message and not just gossip, but must be a go-to space for thought leadership and inspiration. One of the biggest secrets of big brands is that they attract people who love excellence. The reason is simple: big brands don’t put silly or low brainer content out there. Therefore, decide the kinds of audience you want. By deciding the right audience who appreciates your value, they won’t hesitate to buy from you.
  • Be Addicted To Growing Your Audience
As a business brand, you must have an obsession with growing your audience. You must wake up each day and hunt for your audience. Go to spots where they gather, it could be your competitor’s space, secretly email or carry out a cold call and tell them what you have to offer them. A good businessman vowed that every day at least 10 people know his brand.
  • Become An Industry Leader By Giving Value Daily
Another way to grow your business brand is by becoming a thought leader. There are millions of people who are dying for direction. Being that go-to guy for everything valuable organically increases your audience.
Sign up to the Connect Nigeria daily newsletter
When you give value, you build a reputation of being identified as an expert. This is how the likes of Seth Godin, Simon Sinek, Tim Ferris, Tony Robbins, etc., grow their audience. When you are giving great value to people, it builds trust and elicits the desire to get your value in exchange for money.
  • Collaborate With Influencers
Collaborating with other influencers increases your audience organically. Requesting an influencer to publicly advertise or speak about you and your business can bring you to a new audience. However, the influencers you choose to collaborate with must be in alignment with your brand values. If you collaborate with influencers who do not share the same brand values as you, you will fail to attract their audience because their desires are not in alignment with what you offer.
  • Give Free Resources As A Bait 
Giving free resources on your landing page or sponsored page on social media can draw a great deal of audience to your space. For instance, you can upload free valuable resources on your landing page which when a visitor clicks, takes them directly to WhatsApp, Facebook, and Instagram. This process is usually automated.  Featured Image Source: Dreamstime.com
Got a suggestion? Contact us: editor@connectnigeria.com
You might also like:
This article was first published on 7th April 2022

nnaemeka-emmanuel

Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

Comments (0)

Leave a Reply

Your email address will not be published. Required fields are marked *