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  Christmas offers businesses an opportunity to end their year on a positive note. They could tap into the high demand for products and services that’s characteristic of this period, and scoop a fair deal of sales.
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However, these benefits are seldom realized without prior planning on the part of the businesses that enjoy them. Granted, there are likely a lot of Christmas shoppers who want to buy the sort of products and services you offer. But unless you’ve put yourself in a position to be their seller of choice, they’ll likely get those items elsewhere. This article takes you through a number of things your business can do to reap the windfall of sales that should come with the holidays.

Suggest Your Products As Gifts

Many shoppers at this time of the year will be looking for the perfect gifts for their loved ones and acquaintances. Your business could be of great help here. You may suggest your products or services as gifts for a range of recipients. For example, if you sell bags of various kinds, you could let prospective customers know which ones would be appropriate gifts for close friends, acquaintances, or formal contacts. You could make this suggestion to your followers on social media, via emails sent to people who have signed up for your newsletters, in a Christmas blog post on your website, or in your discussions with potential buyers.

Organize Time-Limited Sales

Time-limited sales are a proven way to bolster demand for whatever you’re offering. This type of sale gives the impression that discounts on your product are available for only a short while. It could in turn make prospective customers more eager to make a purchase before the discounted stocks run out. If you’ve properly planned this promo, you could reap a good deal of returns from it, and generate many repeat buyers in the process—if they see that your product is of a decent quality.

Spruce Up Your Website

Businesses that generate a substantial amount of their sales from their website could do even better numbers if they change the graphics on the site to reflect the fact that it’s Christmas time. This move makes it clear to visitors that the business is in tune with the season. The imagery employed (red and white paraphernalia, Christmas labels, Christmas trees, etc.) evokes the festive mood in the minds of visitors, which could encourage them to check out what’s on offer. This strategy, when combined with holiday-themed promos, could deliver a strong increase in sales.
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Provide Gift Wrapping 

Who doesn’t like the look of shiny gift wrappers concealing a mystery package? It’s one thing that makes the experience of Christmas truly special. Providing your customers with wrappings can do a lot more than just guaranteeing this aspect of the festive season for their loved ones. It’ll make your brand a part of that experience. And that’ll make it easier for them to remember your business. This ties in with the idea of suggesting your products as gifts. Don’t just explain how they can work as the perfect gift for your customers’ contacts. Be ready to present them as nicely wrapped bundles to buyers who want to please the people in their lives.

Leverage Social Media

We have already hinted at the importance of social media in drawing potential shoppers to your business this Christmas. Here we’ll expand on that a bit. Your social media channels can be just as useful for marketing campaigns during this festive season as they are at any other time of the year. There, you can let the world know what offers you’ve cooked up for Christmas, and create fresh demand for them. Just like we suggested for your website, it’s certainly important to give your social media pages a Christmas theme. The yuletide-themed imagery will let your followers know that you’re in tune with the season, and could attract people looking for decent holiday deals.

Offer Excellent Customer Service

When the demand begins to pour in, you’ll need skilled, attentive and empathetic customer-facing staff to take on your customer’s orders and questions. Getting this right is crucial to retaining buyers, and ensuring that the gains you’ve made are sustained past Christmas.

Final Words

Christmas could do a whole world of good to your bottom line—if you execute a solid plan for it. You may follow the steps we’ve shared here at your business, to achieve bountiful sales this season. Featured Image Source: NetSuite
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This article was first published on 9th December 2021

ikenna-nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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