How Real Estate Agents Can Leverage Technology To Grow Their Business

In the past, the real estate agent’s job required them to have frequent one-to-one meetings with property owners, prospective buyers and potential renters. They had to cover significant distances and speak with clients for hours. But it wasn’t always certain that their efforts would get rewarded in the end.

If you are a real estate agent or involved in the property business more generally-you can simplify much of your work and achieve greater productivity by deploying the technologies we’ll discuss below.

Have Your Own Website

The great thing about the web is that it’s used by people all over the world. The sheer number of visitors it attracts makes it an almost perfect ground for businesses to harvest leads and customers. This is as true for real estate agents as it is for most other kinds of ventures.

A lot of agents think that getting listed on online directories is enough. While this might draw in a few clients over time, it still translates to a limited online presence. A good segment of your target market will be convinced to explore your business further if you have a website of your own.

Your website should contain a profile of the business and its management, the districts your services cover, and your contact information. All of this makes it easier for prospective clients to reach you.

Optimize Your Online Platform For Mobile

These days, there are more people accessing the web via mobile phones than there are people doing so with laptops and desktops. This means that a lot of your potential clients could be checking out your online platform on their phones.

If you’re going to make their journey through your website as easy and pleasant as possible, you’ll need to optimize it for mobile. This means utilizing mobile-responsive designs and layouts, and not using text excessively.

Thankfully, mobile responsiveness isn’t difficult to implement. Just ask your website’s designer to make it work for mobile.

Take Advantage Of Productivity Apps

Why stick withholding your data in paper files when you can also save them as soft copies on the cloud?

Productivity applications have made it easy to store, edit, retrieve, sign, and share documents. These are tasks that real estate agents often have to undertake. There are several apps that can be used for these purposes, so you have options to choose from.

With digital productivity tools, you can create and fill spreadsheets and document formats and samples. One crucial advantage that these cloud tools have over physical documents is that they won’t get destroyed when natural or man-made disasters strike.

Email marketing involves sending emails regularly to people you regard as potential clients. Those emails will typically contain content about real estate that recipients may consider useful. They will also include material advertising your service and property that you’re trying to sell or get rented.

Of course, all of this assumes that you’ll have a list of people to who you’ll send the emails. It’s a list you have to build over time and through a variety of means. You may collect those email addresses from your website’s visitors by giving them something in return (e.g. a free information product), or at an industry event attended by people in your target demographic.

Increase Your Availability With Chatbots

Businesses deploy chatbots to attend to visitors on their websites who might have some basic questions about their products and services. Because chatbots remain functional round-the-clock, they can boost the availability of such businesses and increase the likelihood of garnering more leads.

Real estate agents can have AI-powered bots on their websites to answer basic questions and direct visitors who have other questions to your service representative. This saves you time and lets you take on fewer, more important enquiries from the public.

Get Active On Social Media

It’s not enough to just have a Facebook or Instagram page. You need to be active on your social media pages if you’re going to attract the attention of potential clients.

Being ‘active’ here means posting relevant content regularly, resharing positive feedback about your services from other people, engaging persons who respond to your posts, and exploiting decent social media trends to your advantage.

To achieve the best possible outcomes from social media, ensure that you post at (or near) peak traffic times for each day of the week. Use nice (and relevant) images, and share content that’s useful, inspiring, and casts your business in a good light.

Final Words

There’s a lot that real estate agents can do with technology if it’s harnessed the right way. It enables them to stay in touch with existing and potential clients, get more work done, remain visible to the public, and get better results while expending less energy and money.