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What is Instagram Verification?
Instagram verification is the process by which Instagram confirms the authenticity of an account. It involves a blue checkmark next to an account’s name, which indicates that the account is verified. Instagram verification is not something that is available to everyone. It is only available to a select few, such as public figures, celebrities, brands, and businesses.Instagram Paid-Verification
Meta, the parent company of Instagram and Facebook, has announced that users of these social media platforms can now pay for a blue tick verification through a service called Meta Verified. The cost of this service will be $11.99 per month on the web or $14.99 for iPhone users, and it will be available in Australia and New Zealand from this week onwards. According to Mark Zuckerberg, the CEO of Meta, this move will enhance the security and authenticity of these social media apps. Previously, Twitter’s owner, Elon Musk, implemented the premium Twitter Blue subscription in November 2022. While Meta’s paid subscription service is not yet available for businesses, individuals can pay for verification. Blue ticks have been used to verify high-profile accounts, and this subscription service will provide paying users with a blue badge, increased visibility for their posts, protection from impersonators, and easier access to customer service, as stated on Meta’s website.Why is Instagram Verification Important for Businesses?
Instagram verification is important for businesses for several reasons. First and foremost, it is a way to establish credibility and authenticity for your account. When your account is verified, it means that Instagram has confirmed that you are who you say you are. This can help build trust with your customers and increase your credibility on the platform. Secondly, Instagram verification can help increase your business’s visibility on the platform. When your account is verified, it stands out from the crowd. This can help attract more followers and increase your engagement on the platform. Additionally, verified accounts are often featured in Instagram’s Explore tab, which can help increase your visibility even further. Lastly, Instagram verification can help protect your business from imposters and copycats. With the rise of social media, it’s not uncommon for fake accounts to pop up and try to impersonate a business. When your account is verified, it is clear to customers that your account is the official one.Sign up for the Connect Nigeria daily newsletter
How to Get Verified on Instagram as a Business?
Getting verified on Instagram as a business is not an easy task. In fact, it is quite difficult. Instagram has a strict set of guidelines that it uses to determine which accounts are eligible for verification. In order to be eligible for verification, your account must meet the following criteria: Authenticity: Your account must represent a real business or brand. Completeness: Your account must be complete, with a profile picture, bio, and at least one post. Public: Your account must be public, not private. Uniqueness: Your account must be unique, with a unique username and profile picture. Notability: Your account must be notable, with a significant presence on the platform and in the media. If your business’s account meets these criteria, you can apply for verification through the Instagram app. To apply for verification, go to your profile and tap on the three horizontal lines in the top right corner. From there, go to Settings > Account > Request Verification. You will then be asked to provide your full business name and a form of identification, such as a business license or tax filing. You will also be asked to provide a reason for why you should be verified, such as your notability or your role as a business. Once you submit your application, Instagram will review it and let you know whether or not you have been approved for verification. If you are approved, you will receive a blue checkmark next to your business name.How Can Instagram Blue Tick Boost Business Viable?
If a business or brand on Instagram or Facebook opts for the Meta Verified service and successfully obtains blue tick verification, it can potentially boost its visibility on these social media platforms. The blue badge provides an indication of the account’s authenticity and credibility, which can attract more followers and potentially increase engagement rates.Register to attend the CN Business Mixer
Additionally, with increased visibility of their posts, businesses may reach a larger audience, which can lead to more sales and revenue. The protection from impersonators and easier access to customer service that comes with the subscription can also help businesses maintain their online reputation and better engage with their customers. Overall, the Meta Verified service can be a valuable tool for businesses to enhance their online presence and gain a competitive edge on these social media platforms.
Conclusion
Instagram verification is a powerful tool that can help increase business visibility on the platform. It is a way to establish credibility and authenticity for your business’s account and can help attract more followers and increase engagement. However, getting verified on Instagram is not an easy task. It requires meeting a strict set of guidelines and being notable on the platform and in the media. If your business’s account meets these criteria, you can apply for verification through the Instagram app and hopefully join the select few who have been verified on the platform. Featured Image Source: TechCrunchGot a suggestion? Contact us: editor@connectnigeria.com
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