Read more about Social media marketing tips
Nonetheless, there are several other websites and applications that makeup tools for carrying out strategies. They may even be the best options for business owners. However, for a SaaS business, there are special steps you must take to ensure your marketing execution is effective.
What Is A SaaS Business?
SaaS businesses use Software to deliver applications over the Internet as a service (Software as a service-SaaS). SaaS companies are organizations that use software to provide customers with a service. These businesses create, develop, host, and update the product themselves. SaaS businesses have immediate access to an unrestricted global market and can scale without increasing product delivery costs. Examples of businesses that employ this model include SurveyMonkey, HubSpot, Microsoft, Asana, MailChimp, Canva, Shopify, Flutterwave, Slack, Zoom, Salesforce to mention a few. Marketing a SaaS product can be very challenging due to the following reasons:- You cannot possibly market a SaaS on every platform because platforms are also competitors.
- Explaining the digital nature of the product to people who are not familiar with it can be distressing.
- Despite the fact that SaaS products are more than it was in the past, not so many products can count as direct competitors because of the clearly unique features.
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Tips For SaaS Social Media Marketing
Identify Target Audiences (Identify pain points)
Identifying your target audience is always at the forefront of every marketing strategy. You must know their tendencies, wants and aspirations to gain an insight into the path your strategy must take. Beyond knowing your audience profile and demographics, find out their pain points. Pain points are the issues your target market is currently facing and needs help to resolve before they can commit to making a purchase. This puts you ten steps ahead in satisfying your current and future users.Draft Social Media Calendars
Draft well planned social media calendars that are patterned to the day-to-day life of your users and followers. Understand how followers will respond to a post on weekdays and allocate social media content plans accordingly.Identify Key Platforms
Not all platforms are required for a SaaS brand. This is because platforms are also indirect competitors and will need some sort of agreement before posts can fly. This can be very bureaucratic and time-wasting, you will have to carefully select very key platforms. Most SaaS companies these days employ the services of Twitter and LinkedIn to engage with users. It is best to create small units of communities for key platforms each representing new, old and incoming users so as to give the appropriate attention to the right number of people.Produce High-Quality Content
SaaS brands come at high demands for quality content because of the authoritativeness of the products involved. If the wrong content is used on a platform, it might be extremely detrimental to the image they project to their users. Users bank on credible information from products that are at the highest rank of user necessity. A mistake that is as simple as a grammatical or punctuation error could ruffle the feathers of users. If possible, involve reliable influencers who can serve as channels and advocate to drive home the information you intend to share in your content. Content ideas could also contain perks, discounts and offers to draw more engagement from your target audience. Featured Image Source: ProfitbooksGot a suggestion? Contact us: editor@connectnigeria.com
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