GeoPoll, the world’s largest real-time mobile survey platform launched its Audience Measurement Service which offers the first ever daily TV ratings in several African markets just in time for the FIFA World Cup when GeoPoll will publish game viewership data from African nations as locals cheer on their teams and global brands spend considerably on advertising.
The platform’s new service fills an extremely important gap in market research in Africa because it will deliver next-day TV audience data starting with five countries. Before this intervention, advertisers, brands and broadcasters seeking to understand audiences in these growing markets have had to rely on months old data with little insight into the demographics and psychographics that determine ad campaigns or programming. GeoPoll’s metrics will provide unprecedented access to this type of viewership data and represent ratings from more than 300 million Africans, making GeoPoll, with this launch, the largest TV audience measurement company in Africa.
James Eberhard, founder of GeoPoll and parent company, Mobile Accord said, “At GeoPoll, we have established a standard for delivering data insights in emerging economies and with our new Audience Measurement Service, we are offering a category first: overnight TV ratings from almost a third of the African population. Advertisers, brands and broadcasters have been relying upon limited data which cannot keep up with shifting target audiences and programming. Our overnight insights will give these groups a more accurate picture of consumer behaviours and preferences as they spend hundreds of millions of dollars to engage rapidly growing audiences.”
GeoPoll’s Audience Measurement Service gives advertisers and broadcasters a real-time, granular look at viewing habits through individual action. Geopoll passes aside the more traditional ratings methodologies which can be slow, limited and costly, taps its extensive mobile user network to deliver mobile surveys that measure television viewership in half-hour time blocks and uncovers unprecedented data that can inform better advertising and programming decisions.
This data can be accessed through an easy-to-use interface which updates data overnight, 365 days a year. Its features include TV and Radio Audience Measurement (TAM and RAM) in half-hour time blocks and two-hour time blocks respectively, statistics that are easily viewable on ratings by channel, including ranking and timeline comparisons and the ability to measure audience by location, demographics and psychographics. The platform’s new subscription data program supports a number of strategic sectors including finance, food & agriculture and telecommunications. All data is gathered from GeoPoll’s robust survey platform which has the ability to directly access over 150 million mobile users in more than 20 countries and uses SMS, voice and web-based communications to reach respondents even in areas without internet connection.
The Audience Measurement Service is currently up and running in five countries: Ghana, Kenya, Nigeria, Tanzania and Uganda and will continue to expand across Africa in the coming months.
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This article was first published on 7th June 2014
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GeoPoll, the world’s largest real-time mobile survey platform launched its Audience Measurement Service which offers the first ever daily TV ratings in several African markets just in time for the FIFA World Cup when GeoPoll will publish game viewership data from African nations as locals cheer on their teams and global brands spend considerably on advertising.
The platform’s new service fills an extremely important gap in market research in Africa because it will deliver next-day TV audience data starting with five countries. Before this intervention, advertisers, brands and broadcasters seeking to understand audiences in these growing markets have had to rely on months old data with little insight into the demographics and psychographics that determine ad campaigns or programming. GeoPoll’s metrics will provide unprecedented access to this type of viewership data and represent ratings from more than 300 million Africans, making GeoPoll, with this launch, the largest TV audience measurement company in Africa.
James Eberhard, founder of GeoPoll and parent company, Mobile Accord said, “At GeoPoll, we have established a standard for delivering data insights in emerging economies and with our new Audience Measurement Service, we are offering a category first: overnight TV ratings from almost a third of the African population. Advertisers, brands and broadcasters have been relying upon limited data which cannot keep up with shifting target audiences and programming. Our overnight insights will give these groups a more accurate picture of consumer behaviours and preferences as they spend hundreds of millions of dollars to engage rapidly growing audiences.”
GeoPoll’s Audience Measurement Service gives advertisers and broadcasters a real-time, granular look at viewing habits through individual action. Geopoll passes aside the more traditional ratings methodologies which can be slow, limited and costly, taps its extensive mobile user network to deliver mobile surveys that measure television viewership in half-hour time blocks and uncovers unprecedented data that can inform better advertising and programming decisions.
This data can be accessed through an easy-to-use interface which updates data overnight, 365 days a year. Its features include TV and Radio Audience Measurement (TAM and RAM) in half-hour time blocks and two-hour time blocks respectively, statistics that are easily viewable on ratings by channel, including ranking and timeline comparisons and the ability to measure audience by location, demographics and psychographics. The platform’s new subscription data program supports a number of strategic sectors including finance, food & agriculture and telecommunications. All data is gathered from GeoPoll’s robust survey platform which has the ability to directly access over 150 million mobile users in more than 20 countries and uses SMS, voice and web-based communications to reach respondents even in areas without internet connection.
The Audience Measurement Service is currently up and running in five countries: Ghana, Kenya, Nigeria, Tanzania and Uganda and will continue to expand across Africa in the coming months.
