GDC Launches a New Way of Learning Via Entertainment

Genesis Deluxe Cinemas has launched the School Movie Time at Genesis, an initiative that is geared towards boosting learning and the movie-going culture in Nigeria. Executive General Manager, Genesis Deluxe Cinemas, Mr. Opeyemi Ajayi, said this school initiative provides an opportunity for schools as well as academic and social clubs to come on excursions or for group movie viewing either for academic or social uplift. He said “Our objective is to use our platforms for the education and development of the Nigerian child as well as promote the movie-going culture. One of the movies we will be exhibiting is called ‘He Named Me Malala,’ a documentary about girl-child education. It’s a true life story of a Pakistani girl who chose education against all odds.” The Executive General Manager (Marketing) of the Genesis Group, Mr. Chima Nwuke added that the School Movie Time at Genesis features educational and exciting children movies between 10:30 a.m. and 12:30 p.m. on weekdays. “Schools can arrange excursions for children for as low as N250 naira per child,” Nwuke explained.