Post Image

It is difficult to start a business. Setting up a business is even more challenging. Aside from the challenge of starting a business from the ground up, many entrepreneurs have little prior business experience. Even when they have a fantastic idea, complex problems arise, such as managing the young business, handling finances, and hiring employees on a tight budget.


Read more about Business 
Due to a lack of experience, many startups fail to launch – if they launch at all. Make sure not to add to their disaster stories. Here are ten startup blunders to avoid at all costs:

1. Striking out on one’s own.

Indeed, establishing a company is difficult, and it frequently takes more than one person to launch a business. There are highs and lows, not to mention some tasks that few people can complete on their own. Crushing blows and setbacks can make it difficult to keep going without the encouragement of others. The plan must then be marketed and the product or service developed. To launch the startup, funds must be raised. In most cases, tackling all of this on your own is extremely daunting. A little assistance from friends and professional colleagues can help with the startup’s launch.

2. Skimping on the business plan.

A solid business plan is critical to determining future success. After all, the purpose of a business plan is to steer the startup in the right direction by answering the following questions: What is the company’s mission? Who are the potential clients? What are the mission and values of the organization? What is the desired direction for the company? What are the company’s competitors up to, and what are they up to? How does the company define success? In other words, a solid business plan governs all aspects of the startup. And, whenever the company is stuck or a new venture is about to begin, consult the business plan.

3. Improper money handling

When it comes to startups, money is a huge deal that must be handled carefully. One of the most common mistakes is overspending, which can happen when a business owner or founder becomes overly eager and hires a large number of people. Initially, the entrepreneur may believe that all the new employees are required. However, this will simply mean that the startup’s funds will be depleted faster. To avoid this, hire only those who are truly needed and increase staffing gradually.


Sign up for the Connect Nigeria daily newsletter

A new business may never set sail if its finances are not properly managed and used. Make sure someone good with numbers can assist you with this.

4. The inability to pivot.

Every business owner will tell you that nothing ever goes as planned. To be a successful business owner, you must have a backup plan for every worst-case scenario, but you must also be flexible and willing to pivot if the original proposal does not work.

5. Thinking too small

Success can be elusive if an entrepreneur thinks too far outside the box (e.g., targeting a very small niche market). According to Paul Graham, founder of startup incubator Y Combinator, in “The 18 Mistakes That Kill Startups,” many entrepreneurs believe it is safer to target a smaller audience so that competition isn’t as fierce. “If you do something right,” Graham says, “you’re going to have competitors, so you might as well deal with that.” “The only way to avoid competition is to avoid good ideas.”

6. Choosing the wrong location.

Starting a business has always been critical. Given the cost and geolocation of potential customers and the industry as a whole, settling in the right place is critical.

7. Ignore a gut feeling.

Nothing beats an entrepreneur’s instinct. This is most likely why many startups succeed. So don’t dismiss this feeling. Take advantage of it. However, balance this entertaining intuition with numbers research, visualizing key performance indicators, and developing research-based trading strategies.

8. Throwing at an inappropriate time.

When it comes to starting a business, timing is everything. Although certain circumstances (such as the economy or natural disasters) are beyond our control, a well-timed launch can be arranged. Forget about the exhaustive scientific approach. Just make sure the company doesn’t start too soon or too late. Launching too soon could jeopardize the entire company.


Register to attend the Connect Nigeria Business Mixer

On the other hand, don’t wait too long. Otherwise, there is a risk that all of the funds will be depleted or that a competitor will be the first to market a product. Make sure everything is in order, but don’t put it off. Set deadlines and stick to them.

9. Making mistakes in the hiring process.

Make certain that hiring does not begin too soon. This will financially deplete the company. The attempt to recruit the right people, on the other hand, is a part of the hiring process that is constantly tweaked. So many startups have failed because the people hired were simply not the right fit for the company, perhaps a friend who lacked the necessary skills for the job. Or perhaps someone didn’t fit in with the team due to a personality clash. Make certain that the startup is staffed with qualified individuals. Also, make certain that everything is documented. No one wants an ex-employee to sue because a large portion of the company was promised in exchange for services in a handshake agreement.

10. Excessive external influence.

Whether it’s advice or criticism, feedback from a third party can be extremely beneficial. Of course, excessive feedback can be harmful. Many people will advise a company on what is best for it along the way. If everyone’s advice is followed, the business will no longer resemble the original concept. Being pulled in too many different directions is detrimental to a business.

A successful startup is not built by one person alone; surround yourself with subject matter experts and mentors on whom you can rely and learn. Although there are several startup mistakes to avoid while building your business, mistakes are unavoidable, so set your expectations accordingly. Instead of being afraid of failure, learn from your mistakes and pivot your business model as needed. Test new ideas and gather feedback so you can improve.

Featured Image Source: Pixabay
Got a suggestion? Contact us: editor@connectnigeria.com

You might also like:
This article was first published on 3rd August 2022

grace-christos

Grace Christos Is a content creator with a proven track record of success in content marketing, online reputation management, sales strategy, and so much more.


Comments (0)

Leave a Reply

Your email address will not be published. Required fields are marked *