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To stay relevant and employable in the digital age, job seekers in Nigeria now require technical skills to help them stand out from the crowd. Students who Learn digital skills not only make themselves more employable but safeguard their future careers. Here are the top employable digital skills for students to learn in 2022.

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Search Engine Marketing (SEM): SEM is a marketing tool that increases the visibility of a company’s website, products, and services on a search engine (e.g., Google or Bing) primarily via paid advertising, which attracts valuable web traffic from the search engine results page. When students have a working knowledge of search engine marketing, they will be very valuable to organizations to ensure they are searchable and visible.

Social media: The ability to understand and use social media efficiently and effectively is a core and valued skill that every student should learn. Social media marketing is about understanding the dynamic relationship between brands, influencers, and consumers. It now also plays a key role in providing good customer service as many consumers take to social media to ask questions or make comments. Students who have social media skills will be able to understand the intricacies of each platform and its potential to improve the overall sales of the company and the experience of its customers.

Content Marketing: Content comes in various forms such as blog posts, videos, podcasts, infographics, and even social media status updates. A website or social media page is driven by its content and without it, customers have no way of knowing the advantages of a product or service. Students need to understand how crucial it is to create not just any content but one that is relevant to drive brand awareness. With experience and knowledge in content marketing, students will have valuable and employable skills that will set them up for a career in any industry.  

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Data Analytics: Data provides information that if interpreted and used correctly can result in effective marketing campaigns that drive conversions, sales, and revenue. Data analytics allows companies and individuals to make educated and data-driven decisions to drive better business insights. Data analysts not only help prevent companies from wasting valuable resources for marketing based on trends or gut instincts, but they also help to maximize campaigns effectiveness and optimize the return on investment. Students who learn these skills will be highly relevant to firms upon graduation.

Copywriting: This is the ability to fully capture a brand’s sentiment, its objective, and the brand’s unique selling proposition in just a few sentences or sometimes even words. A copywriter is the voice of the brand and has to work closely with the web designer to make sure the copy and design integrate seamlessly. Copywriters are in heavy demand because they’re responsible for creating copies and jingles that best help people relate to brands and remember them.

Web Development: Every business today wants to be online because that is where its customers are. A website is not just a representation of the company but also a medium for conducting business. A web developer creates and maintains a website. It is one of the most in-demand digital skills to have in today’s digital world.
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Design: Employers value graphic design skills, as these skills are applicable when creating logos, banners, and other images for websites and social media content. There are lots of online courses that teach beginner and advanced techniques in graphic design, allowing users to develop a foundation in colour, layout, typography, and other skills. To truly learn design, I will recommend learning the basics of Adobe Photoshop and Illustrator. In the long run, You will need to scale your skills by learning graphic design, UI/UX, and even web design skills, etc.

Coding: Coding is a skill that many employers value, regardless of the specific position you hold. Learning basic coding skills makes it easier for students or recent graduates to join any startup as a beginner. They can start by helping a team launch an app, optimize a website for the search engines and even create or edit content. There are lots of online programs that make it easy for anyone to start learning code as well as more advanced options for coders who want to enhance their current skills.

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This article was first published on 20th April 2022

eyimegwu-ekene

I am an accomplished content creator and recently delved into technical writing. I enjoy using my skills to contribute to the exciting technological advances and create awareness of evolving technological trends in Nigeria.

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