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At first, it is perceived that TikTok is for the younger generation until you get on the app and see people of different age ranges in it. Entertainment is not exclusive to a particular generation, and TikTok has proven this. TikTok has different genres and categories to fit everyone’s preferences. Another benefit of TikTok is that it uses a minute video or less to pass across a message in a short while. It also gives new users the possibility of virality as long as they produce great content. Although the TikTok algorithm keeps changing, it pushes out content based on the preferences of similar videos watched by others. From a business standpoint, you are able to effectively launch a digital marketing campaign to target an audience interested in your business, and similar targets like theirs. You get access to data of various individuals, and great prospects if used intelligently. The benefits of TikTok include:
- It allows people to express themselves in creative ways.
- It is easy to use.
- It has millions of active users.
- It is free.
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With these in mind, you can promote your business with the following content ideas:
- Show forth your business accomplishments in the last year, as a means to show proof and build credibility. No one wants to patronize a new business without any form of social proof. You can intimate your audience with your business strides with the use of TikTok.
- You can do a quick succession of the progression of your business since inception. Storytelling is an undeniable tool that invokes emotion. Use videos to reveal where you started from, and where you currently are at. This will show progress, continuous growth and dedication.
- Debunk myths about your business by doing a true/false video. This builds trust and enlightens your audience. Also, it reveals your authority in your niche, as they will start to look at you as a solution to their problems.
- Show a typical day in your business life. Let your audience see behind the scene of your life. Let them see what efforts you put in place to show up for them, and you will endear them.
- Answer frequently asked questions. This would make your audience feel listened to. They probably have asked questions about the features and functionality of your products/services. Do a video, curating all of their questions and answering the most featured ones. It further establishes your credibility.
- Showcase your current offers. You can do a video of all of your current business offers, and introduce them to your audience in a way that informs, entertains and excites them. You can also throw in discounts and freebies as a hook.
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